Growth Lead, Demand Gen (B2B SaaS)

OuterSignal; United States; On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Growth opportunities

Remote-first culture

Influence on company trajectory

Job summary

OuterSignal is seeking an experienced marketer to own the demand generation engine for the Shopify ecosystem. In this role, you will manage a significant annual marketing budget, utilizing paid acquisition across platforms like LinkedIn and Meta.

With a strong focus on growth, you will work closely with the founding team to develop strategies that drive customer acquisition while fostering an environment of autonomy and flexibility.

Qualifications

• 4+ years in B2B SaaS marketing, demand gen, or performance marketing.
• Experience scaling a company, preferably in e-commerce or martech.
• Proven track record in paid acquisition and affiliate program management.

Responsibilities

• Own the full demand generation engine for the Shopify ecosystem.
• Deploy a $1M+ annual marketing budget across effective channels.
• Work directly with Founders on channel strategy and messaging.

Skills

B2B SaaS marketing

Paid acquisition fundamentals

Affiliate program building

Cold outbound marketing

HubSpot proficiency

Tools

HubSpot

Klaviyo

Shopify

Job description

OuterSignal is seeking an experienced marketer to own the demand generation engine for the Shopify ecosystem. In this role, you will manage a significant annual marketing budget, utilizing paid acquisition across platforms like LinkedIn and Meta.

With a strong focus on growth, you will work closely with the founding team to develop strategies that drive customer acquisition while fostering an environment of autonomy and flexibility.