Head of Marketing

OuterSignal; Wilmington (DE); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first culture

Founding team collaboration

Growth opportunities

Job summary

OuterSignal seeks a strategic marketer to own and scale the demand-gen engine for the Shopify ecosystem. You will drive paid, organic, affiliate partnerships, and cold outbound, with a goal to 10x our customer base and responsibly deploy a multimillion-dollar budget.

You will lead outbound, nurture partnerships, and work closely with the founders on positioning and messaging. Remote-friendly, fast-paced, and founder-led environment offering rapid growth.

Qualifications

• 4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing.
• Scaled a company before, ideally in ecommerce tools or martech.
• Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting).
• Experience building affiliate or partnership programs from scratch.
• Comfortable with cold outbound and precise targeting.
• Fluent in HubSpot for pipeline management and automation.
• Thinks in CAC, LTV, payback and channel contribution.
• Bonus if you've worked with Klaviyo, Shopify apps, or retention tools.

Responsibilities

• Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound.
• Scale our customer count 10x and deploy a $1M+ annual marketing budget across converting channels.
• Run paid acquisition across LinkedIn and Meta and decide when to scale or pause.
• Build and manage our affiliate program and content engine with partners.
• Oversee outbound and cold email strategy and performance.
• Collaborate with Founders on channel strategy, messaging, and market positioning.
• Hire and scale the marketing team as milestones are reached.

Skills

B2B SaaS marketing

Growth marketing

Demand gen

Paid acquisition

Affiliate partnerships

Cold outbound

HubSpot CRM

CAC/LTV analysis

Team leadership

Strategy & execution

Tools

HubSpot CRM

Klaviyo

Shopify apps

Job description

About OuterSignal
We are building the customer intelligence layer for commerce. Brands know when an order comes in, but they only see ~5% of the real story. We show them the other 95%: not just who bought, but who that person is - the execs, influencers, journalists, retail buyers, investors, and everyday customers who become a brand’s best evangelists. Our platform enriches every order in real time with professional + personal signals, unlocks personas, and powers everything from surprise-and-delight outreach to smarter email flows, analytics, and BD leads. We're a small, high-performing team building the category-defining platform for e-commerce customer intelligence, backed by a world-class investor base.

What You'll Do:

• Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound

• 10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!)

• Deploy a $1M+ annual marketing budget across channels that actually convert

• Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut

• Build and manage our affiliate program and content engine (agencies, consultants, tech partners)

• Oversee our outbound and cold email strategy

• Work directly with Founders on channel strategy, messaging, and market positioning

• Hire and scale the marketing team as we hit milestones

Who You Are:

• 4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing

• You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech

• Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)

• Experience building affiliate or partnership programs from scratch

• Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting

• Fluent in HubSpot (or similar CRM) for pipeline management and automation

• You think in CAC, LTV, payback period, and channel contribution

• Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools

• Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos.

What We Offer:

• Impact: Join at the ground floor where your work directly influences company trajectory

• Growth: Rapid company growth creates exceptional learning and advancement opportunities

• Flexibility: Remote-first culture with autonomy over your work

• Team: Work alongside the founding team

• Mission: Revolutionizing the way brands understand and market to their customers