Remote-First Demand Gen Lead for B2B SaaS Growth

OneSignal, Inc.; United States; Remote; USD 120,000 - 150,000; Full time

Job summary

OneSignal is hiring a Demand Generation Manager to own integrated campaigns that build qualified pipeline across channels. You’ll drive webinar and direct mail programs, and shape ABM initiatives in partnership with Sales and Marketing.

You’ll lead campaigns from planning through launch, with close collaboration across paid media, content, lifecycle, and operations, while using data to optimize performance and impact.

Qualifications

• 4+ years of demand experience in B2B SaaS.
• Care for quality, all the way from ad copy to internal comms
• Proven track record balancing strategy and execution with measurable outcomes
• Can move quickly, make sound decisions in an ambiguous environment and adapt as priorities evolve
• Ability to use CRM and marketing automation data to understand funnel performance, identify gaps, and recommend improvements
• Strong cross-functional collaboration skills with experience working with marketing and sales
• A can-do attitude and willing to take on challenges without clear direction
• Fluency using AI tools to accelerate research, drafting, and iteration while maintaining strong judgment and a high quality bar

Responsibilities

• Develop integrated campaigns that generate qualified leads and pipeline.
• Own campaign planning and coordination by setting goals, building timelines, and working with paid media, content, lifecycle, events, and marketing operations to bring campaigns to life across channels
• Run our webinar program end-to-end, including identifying topics and speakers, driving registrations and attendees, and planning follow-up
• Build ongoing and targeted direct mail campaigns that connect compelling offers with coordinated SDR and sales outreach to generate qualified meetings and pipeline
• Build our ABM program in partnership with sales, including aligning on target accounts, developing coordinated campaigns, and testing new approaches
• Work with SDRs and sales to create campaign follow up messaging
• Define campaign success metrics, report on MQLs, SQLs, and pipeline, and use data to recommend what to improve
• Bring recommendations for campaigns, channels, and experiments, prioritize them against business goals, and apply what you learn to future programs

Job description

OneSignal is hiring a Demand Generation Manager to own integrated campaigns that build qualified pipeline across channels. You’ll drive webinar and direct mail programs, and shape ABM initiatives in partnership with Sales and Marketing.

You’ll lead campaigns from planning through launch, with close collaboration across paid media, content, lifecycle, and operations, while using data to optimize performance and impact.