Demand Generation Manager

OneSignal, Inc.; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Equity program

Comprehensive benefits

Job summary

OneSignal is a leading autonomous lifecycle marketing engine for B2C app companies. As a Demand Generation Manager, you’ll own integrated campaigns that generate qualified pipeline, run our webinar and direct mail programs, and collaborate with paid media, content, lifecycle, and sales to drive results from planning through execution.

You’ll report to the Head of Marketing and work with SDRs, Sales, Customer Success, and the broader Marketing team to optimize campaigns, test new ideas, and bring

Qualifications

• 4+ years of demand generation experience in B2B SaaS.
• Care for quality from ad copy to internal communications.
• Proven ability to balance strategy and execution with measurable outcomes.
• Ability to move quickly in ambiguous environments and adapt as priorities evolve.
• Ability to use CRM and marketing automation data to understand funnel performance and identify gaps.
• Strong cross-functional collaboration with marketing and sales.
• Can-do attitude and willingness to take on challenges.
• Fluency using AI tools to accelerate research, drafting, and iteration while maintaining high quality.

Responsibilities

• Develop integrated campaigns that generate qualified leads and pipeline.
• Own campaign planning with timelines and cross-team coordination.
• Run webinar program end-to-end: topics, speakers, registrations, follow-up.
• Build targeted direct mail campaigns connecting offers with SDR and sales outreach.
• Build ABM programs in partnership with sales; align on target accounts.
• Create campaign follow-up messaging with SDRs and sales.
• Define campaign success metrics; report on MQLs, SQLs, and pipeline.
• Recommend channels and experiments; prioritize based on goals.

Skills

Demand experience

CRM data analysis

Cross-functional collaboration

AI tooling fluency

Decision making

Campaign optimization

Strategic mindset

Tools

Marketing automation platforms

CRM systems

Job description

OneSignal is the autonomous lifecycle marketing engine for B2C app companies. Marketers can orchestrate the campaigns that onboard, engage, and retain users, increasing LTV and reducing churn. Companies like Zynga, Bitcoin.com , and Philips use OneSignal to drive outcomes with AI that scales with you.

We’re Series C, venture-backed by SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and BAM Elevate. We offer remote work as the default option in the United States in California, Colorado, Florida, Massachusetts, New York, New Jersey, Ohio, Oregon, Pennsylvania, Texas, Utah and Washington. As well as in the UK, Singapore, and Canada - with plans to expand the locations we support in the future. Some roles are hybrid roles and will be listed as such. We have offices in San Francisco and San Mateo in CA, in London, UK, and offer flex seating options for employees to work together in-person in NY and other areas. Hiring in Singapore is done in partnership with a local EOR, and hiring in Canada is done in partnership with Rippling's EOR.

OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale and small team, emphasis on collaboration, and focus on ownership and personal growth make OneSignal a uniquely great place to work.

As a Demand Generation Manager, you’ll own integrated campaigns that generate qualified pipeline for OneSignal. You’ll lead our webinar and direct mail programs, build our ABM campaigns, and bring new ideas for reaching and converting our target audience. You’ll work with our paid media, content, and lifecycle teams to take campaigns from planning through launch, follow-up, and performance analysis. This is an opportunity to shape campaign strategy, test new ideas, and build programs you can own from strategy to execution. This role reports to the Head of Marketing and partners closely with SDRs, Sales, Customer Success, and the broader Marketing team to drive successful campaigns. We’re looking for someone who takes initiative, understands what makes a compelling campaign, and uses results to optimize decisions.

What You'll Do:

• Develop integrated campaigns that generate qualified leads and pipeline. Identify target audiences, develop campaign strategy, and create plans that connect audience needs to business goals
• Own campaign planning and coordination by setting goals, building timelines, and working with paid media, content, lifecycle, events, and marketing operations to bring campaigns to life across channels
• Run our webinar program end-to-end, including identifying topics and speakers, driving registrations and attendees, and planning follow-up
• Build ongoing and targeted direct mail campaigns that connect compelling offers with coordinated SDR and sales outreach to generate qualified meetings and pipeline
• Build our ABM program in partnership with sales, including aligning on target accounts, developing coordinated campaigns, and testing new approaches
• Work with SDRs and sales to create campaign follow up messaging
• Define campaign success metrics, report on MQLs, SQLs, and pipeline, and use data to recommend what to improve
• Bring recommendations for campaigns, channels, and experiments, prioritize them against business goals, and apply what you learn to future programs

What You'll Bring:

• 4+years of demand experience in B2B SaaS
• Care for quality, all the way from ad copy to internal comms
• Proven track record of balancing strategy and execution with measurable outcomes
• Can move quickly, make sound decisions in an ambiguous environment and adapt as priorities evolve
• Ability to use CRM and marketing automation data to understand funnel performance, identify gaps, and recommend improvements
• Strong cross-functional collaboration skills with experience working with marketing and sales
• A can-do attitude and willing to take on challenges without clear direction
• Fluency using AI tools to accelerate research, drafting, and iteration while maintaining strong judgment and a high quality bar

The New York and California base salary for this full time position is between $120,000 to $150,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.

Qualities we look for:

• Friendliness & Empathy
• Accountability & Collaboration
• Proactiveness & Urgency
• Growth Mindset & Love of Learning

In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place in our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on OneSignal. Please inform us if you need assistance completing any forms or to otherwise participate in the application and/or interview process.