Remote Field Sales Manager - North Bay

Breakthru Beverage California, LLC; Richmond (CA); On-site; USD 77,000 - 104,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) matching

PTO & Holidays

FSAs

Job summary

Breakthru Beverage California, LLC is seeking a Field Sales Manager to lead a Richmond-based sales team and drive volume and distribution objectives. You will coach, plan, and execute with a focus on customer relationships, performance reviews, and onboarding of new hires while aligning with supplier programs and company policies.

The role emphasizes coaching, performance management, and cross-functional collaboration to meet quota goals and enhance market presence across our beverage portfolio.

Qualifications

• Bachelor’s degree or equivalent experience.
• Minimum of 5 years in sales.
• Proficient in MS Office and presentation software.
• Results-oriented with strong communication and customer service skills.
• Ability to multi-task and work independently or in a team.
• Analytical and reporting skills.
• Valid driver’s license.

Responsibilities

• Manages and coaches a team of sales representatives.
• Conducts effective one-on-one sales meetings with sales representatives by communicating sales objectives and programs, identifying opportunities, reviewing performance against goals, and guiding team members on how to close gaps.
• Develops and reviews performance enhancement plans for each sales representative by maintaining training files, conducting evaluations, monitoring 90‑day evaluations on new hires, performing coaching calls, filling out MBOs and following up on progress as needed.
• Addresses any skill deficiencies of sales representatives by developing customized coaching plans, tracking progress, and recording improvement against them.
• Pre-plans prior to the beginning of each sales period by holding a one-on-one meeting with each representative, strategizing on how best to achieve goals and objectives, and when applicable, helping representatives define target accounts.
• Participates in the associate interview and selection proves by working with human resources to source candidates, schedule interviews, conduct interviews, and manage the on-boarding process.
• Demonstrates strong customer orientation by maintaining relationships with key accounts, identifying account opportunities, performing customer business reviews, developing opening orders with new accounts, selling-in resents of stores, managing open territories and resolving customer complaints.
• Manages supplier surveys by planning routes, pre-surveying accounts, conducting survey with supplier, recapping the survey and scheduling sales representatives as needed.
• Coordinates supplier ride-withs by collaborating with Business Managers in the scheduling of sales representatives.
• Resolves customer issues by following appropriate administrative processes and company policies and escalating issues to management as appropriate.
• Other duties, as assigned by the jobholder’s supervisor, may also be required.

Skills

MS Office

Verbal & written communication

Multi-tasking

Analytical skills

Problem solving

Team player

Education

Bachelor’s degree or equivalent

Tools

MS Office

Presentation software

Job description

Breakthru Beverage California, LLC is seeking a Field Sales Manager to lead a Richmond-based sales team and drive volume and distribution objectives. You will coach, plan, and execute with a focus on customer relationships, performance reviews, and onboarding of new hires while aligning with supplier programs and company policies.

The role emphasizes coaching, performance management, and cross-functional collaboration to meet quota goals and enhance market presence across our beverage portfolio.