Remote Facebook Ads & Lead Gen Specialist (GHL)

Coastal builders; United States; Remote; USD 45,000 - 89,000; Part time

Job summary

Coastal builders seeks a Facebook Ads & GoHighLevel / LeadConnector Specialist to build, run, and optimize local Meta campaigns for construction lead generation. The goal is residential homeowner leads who self-schedule estimates via LeadConnector / GoHighLevel calendars.

The role covers campaign setup, creative development, lead qualification, CRM integration, and automated follow-ups to improve ROI and reduce no-shows.

Qualifications

• Proven track record running Meta Ads for home services or remodeling.
• Advanced fluency with GoHighLevel workflows and calendar configs.
• Knowledge of A2P 10DLC and Meta Special Ad Categories.
• ROI-driven approach over vanity metrics.

Responsibilities

• Set up and manage targeted Facebook/Instagram campaigns for local area.
• Draft ad copy and select visual assets from photos and reviews.
• Implement lead qualification on Meta forms to filter tire-kickers.
• Integrate LeadForms with LeadConnector and embed scheduling calendar.
• Build 60-second Speed-to-Lead SMS/email sequence.
• Configure follow-up sequences to reduce no-shows.
• Provide bi-weekly reporting on spend, CPL, booked estimates, and no-shows.

Skills

Facebook Ads

GoHighLevel

LeadConnector

CRM integration

Tools

GoHighLevel

LeadConnector

Job description

Coastal builders seeks a Facebook Ads & GoHighLevel / LeadConnector Specialist to build, run, and optimize local Meta campaigns for construction lead generation. The goal is residential homeowner leads who self-schedule estimates via LeadConnector / GoHighLevel calendars.

The role covers campaign setup, creative development, lead qualification, CRM integration, and automated follow-ups to improve ROI and reduce no-shows.