Facebook ads and lead generation specialist

Coastal builders; United States; Remote; USD 45,000 - 89,000; Part time

Job summary

Coastal builders seeks a Facebook Ads & GoHighLevel / LeadConnector Specialist to build, run, and optimize local Meta campaigns for construction lead generation. The goal is residential homeowner leads who self-schedule estimates via LeadConnector / GoHighLevel calendars.

The role covers campaign setup, creative development, lead qualification, CRM integration, and automated follow-ups to improve ROI and reduce no-shows.

Qualifications

• Proven track record running Meta Ads for home services or remodeling.
• Advanced fluency with GoHighLevel workflows and calendar configs.
• Knowledge of A2P 10DLC and Meta Special Ad Categories.
• ROI-driven approach over vanity metrics.

Responsibilities

• Set up and manage targeted Facebook/Instagram campaigns for local area.
• Draft ad copy and select visual assets from photos and reviews.
• Implement lead qualification on Meta forms to filter tire-kickers.
• Integrate LeadForms with LeadConnector and embed scheduling calendar.
• Build 60-second Speed-to-Lead SMS/email sequence.
• Configure follow-up sequences to reduce no-shows.
• Provide bi-weekly reporting on spend, CPL, booked estimates, and no-shows.

Skills

Facebook Ads

GoHighLevel

LeadConnector

CRM integration

Tools

GoHighLevel

LeadConnector

Job description

Job Title: Facebook Ads & GoHighLevel / LeadConnector Specialist (Construction Lead Gen) Location: Remote Type: Contract / Freelance (Ongoing monthly retainer based on performance)

About the Role

We are a growing construction and remodeling company looking for an experienced digital marketer to build, run, and optimize local Meta (Facebook/Instagram) ad campaigns. The primary objective is generating qualified residential homeowner leads and driving them to self-schedule an estimate on our LeadConnector / GoHighLevel calendar. We have existing project photos, videos, and branding; we need an expert to build the ad funnels, configure the CRM triggers, and ensure zero leads slip through the cracks.

Responsibilities

• Campaign Setup & Management: Launch targeted Facebook/Instagram ad campaigns focused on our local service area (custom radius/zip codes).
• Ad Creative & Copy: Draft high-converting ad copy and select/format visual assets using our job-site photos, reels, and customer reviews.
• Lead Qualification: Implement custom qualifying questions on Meta Instant Forms (e.g., project type, ownership status, timeline, budget) to eliminate tire-kickers.
• LeadConnector / GHL Integration:
  • Map Facebook Lead Forms directly into LeadConnector.
  • Embed and configure our self-scheduling calendar widget on custom landing pages and within automated follow-ups.
• Automation & Follow-Up Workflows:
  • Build a 60-second "Speed-to-Lead" SMS and email sequence to immediately nudge new leads to pick a calendar slot if they do not book instantly.
  • Set up automated appointment confirmation, 24-hour reminder, and 1-hour reminder sequences to reduce no-show rates.
• Tracking & Reporting: Deliver bi-weekly reports covering ad spend, cost per lead (CPL), cost per booked estimate, and no-show rates.

Required Experience

• Proven track record running Meta Ads for home services, contractors, or remodeling businesses.
• Advanced technical fluency with GoHighLevel (GHL) / LeadConnector workflows, pipeline stages, custom fields, and calendar configurations.
• Strong understanding of local compliance requirements (A2P 10DLC registration, Meta Special Ad Categories if applicable).
• Focus on ROI and closed deals rather than vanity metrics (clicks or impressions).