Facebook Ads And Lead Generation Specialist

AvaHR; United States; Remote; USD 28,000 - 50,000; Part time

Job summary

Coastal-Builders is seeking a remote Facebook Ads & GoHighLevel Specialist to build and optimize local service campaigns. You will map Facebook lead forms to LeadConnector, embed self-scheduling calendars, and craft follow-up automation to speed appointments.

The role focuses on ROI, pipeline integration, and reducing no-shows with timely reminders and structured reporting. This is a contract/freelance engagement with ongoing monthly retainer based on performance.

Qualifications

• Proven track record running Meta Ads for home services, contractors, or remodeling businesses.
• Strong experience with GoHighLevel (GHL) / LeadConnector workflows, pipelines, and calendar configurations.
• Knowledge of local compliance requirements (A2P 10DLC) and related advertising policies.

Responsibilities

• Campaign Setup & Management: Launch targeted Facebook/Instagram campaigns for the local service area with radius/ZIP targeting.
• Ad Creative & Copy: Develop high-converting ad copy and visual assets from photos, videos, and reviews.
• Lead Qualification: Configure GoHighLevel/LeadConnector to ensure qualified leads are captured and routed.

Skills

Meta Ads

GoHighLevel workflows

LeadConnector integration

A2P 10DLC compliance

Tools

GoHighLevel

LeadConnector

Job description

**Job Title:** Facebook Ads & GoHighLevel / LeadConnector Specialist (Construction Lead Gen)**Location:** Remote**Type:** Contract / Freelance (Ongoing monthly retainer based on performance)-### About the RoleWe are a growing construction and remodeling company looking for an experienced digital marketer to build, run, and optimize local Meta (Facebook/Instagram) ad campaigns.The primary objective is generating qualified residential homeowner leads and driving them to **self-schedule an estimate on our LeadConnector / GoHighLevel calendar**.We have existing project photos, videos, and branding; we need an expert to build the ad funnels, configure the CRM triggers, and ensure zero leads slip through the cracks.-### Responsibilities* **Campaign Setup & Management:** Launch targeted Facebook/Instagram ad campaigns focused on our local service area (custom radius/zip codes).* **Ad Creative & Copy:** Draft high-converting ad copy and select/format visual assets using our job-site photos, reels, and customer reviews.* **Lead Qualification:** Implement custom qualifying questions on Meta Instant Forms (e.g., project type, ownership status, timeline, budget) to eliminate tire-kickers.* **LeadConnector / GHL Integration:*** Map Facebook Lead Forms directly into LeadConnector.* Embed and configure our self-scheduling calendar widget on custom landing pages and within automated follow-ups.* **Automation & Follow-Up Workflows:*** Build a 60-second \"Speed-to-Lead\" SMS and email sequence to immediately nudge new leads to pick a calendar slot if they do not book instantly.* Set up automated appointment confirmation, 24-hour reminder, and 1-hour reminder sequences to reduce no-show rates.* **Tracking & Reporting:** Deliver bi-weekly reports covering ad spend, cost per lead (CPL), cost per booked estimate, and no-show rates.-### Required Experience* Proven track record running Meta Ads for **home services, contractors, or remodeling businesses**.* Advanced technical fluency with **GoHighLevel (GHL) / LeadConnector** workflows, pipeline stages, custom fields, and calendar configurations.* Strong understanding of local compliance requirements (A2P 10DLC registration, Meta Special Ad Categories if applicable).* Focus on ROI and closed deals rather than vanity metrics (clicks or impressions).-### How to ApplyPlease reply with:1. A 2–3 sentence overview of your experience building ad funnels for contractors or home service businesses.2. A screenshot, brief video walkthrough, or description of a high-converting GHL/LeadConnector workflow you personally built.3. Your expected monthly retainer or management fee structure.*(Note: Generic copy-pasted proposals without specific GoHighLevel/LeadConnector references will not be considered.)*