Remote Experience Analytics Analyst

MSQ DX

Atlanta (GA)

Remote

USD 85,000 - 110,000

Full time

3 days ago

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Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) with company match (up to 4%)

Paid time off

Learning & mentorship opportunities

Job summary

MSQ DX is a full-service experience design and technology consultancy helping clients deliver measurable digital impact. The Experience Analyst role focuses on translating analytics into actionable insights across strategy, content, and design to improve customer journeys.

You will analyze data, conduct audits, and collaborate with cross-functional teams to shape future-state experience recommendations. Remote-friendly US-based position with a strong emphasis on measurement, dashboards, and

Qualifications

3+ years of experience in digital analytics, experience analytics, customer insights, digital performance, or a related discipline.
Strong understanding of website analytics, customer behavior, digital journeys, and how data informs experience strategy and business decisions.
Proficiency with GA4 (Google Analytics 4), GTM (Google Tag Manager), and Google Search Console.
Familiarity with SEO/GEO, AI visibility, and behavioral analytics tools such as Semrush, Ahrefs, Microsoft Clarity, Hotjar, or similar platforms.
Experience with data visualization and reporting tools such as Looker Studio, Power BI, Tableau, or similar platforms.
Solid understanding of digital measurement, event tracking, tagging, data quality, and analytics implementation best practices.
Strong analytical and problem-solving skills, with the ability to interpret complex datasets, identify meaningful patterns, and translate findings into actionable recommendations.
Excellent communication and data storytelling skills, with the ability to make complex information accessible and compelling to clients and cross-functional teams.
Strong attention to detail, intellectual curiosity, and a proactive approach to uncovering insights and opportunities.
Familiarity with experimentation, A/B testing, conversion rate optimization, and performance measurement is a plus.
Agency or consulting experience is a plus.

Responsibilities

Analyze website analytics, behavioral data, search performance, and customer journeys to uncover trends, friction points, audience intent, and opportunities for improvement.
Conduct current-state analytics audits and performance assessments to establish benchmarks, identify gaps, and inform future-state experience strategies and recommendations.
Evaluate SEO/GEO performance, organic search visibility, search intent, and emerging AI-driven discovery trends to identify opportunities for greater discoverability and engagement.
Analyze user journeys, navigation patterns, content engagement, conversion funnels, and key interactions to understand how customers move through digital experiences.
Translate complex data from multiple sources and analytical tools into clear, actionable insights and recommendations for clients and internal teams.
Partner with Experience Strategy, Content Strategy, and Experience Design to ensure behavioral insights and performance data inform customer journeys, content priorities, design decisions, and strategic roadmaps.
Define and support measurement frameworks, KPIs, and success metrics aligned with customer needs, business objectives, and experience goals.
Collaborate with Technology on analytics implementation, tagging strategies, event tracking, and data collection requirements.
Support GA4/GTM implementation and quality assurance, validating data accuracy, identifying tracking gaps, and improving measurement reliability.
Build and maintain dashboards, reports, and performance analyses that make data accessible, meaningful, and actionable.
Support experimentation, A/B testing, and optimization initiatives by establishing baselines, analyzing results, and identifying opportunities for improvement.
Monitor and evaluate experience performance over time, measuring the impact of changes and recommending ongoing optimizations.