Remote Events & Field Marketing Specialist - B2B Growth

Malvern Panalytical; Westborough (MA); Remote; USD 75,000 - 85,000; Full time

Job summary

Malvern Panalytical is seeking an Events & Field Marketing Specialist to drive B2B campaigns across the AMEC region. You will plan and deliver events, campaigns, and demand-generation programs in collaboration with regional sales and global marketing teams to boost pipeline growth and brand awareness.

The role requires up to 40% travel and offers a remote-friendly setup in Massachusetts, MA, with a compensation range of $75,000–$85,000 plus bonus.

Qualifications

• Experience executing B2B marketing campaigns, events, and lead-generation activities.
• Planning and delivering trade shows, customer events, and partner programs.
• Knowledge of demand generation, pipeline development, and campaign performance tracking.
• Strong organizational and project management skills and ability to manage multiple priorities.

Responsibilities

• Plan and deliver events and demand-generation programs to support pipeline growth.
• Collaborate with regional sales and global marketing teams to execute customer experiences.
• Measure performance and continuously optimize campaign effectiveness.

Skills

B2B marketing

Events management

Lead generation

Trade shows

Campaign measurement

CRM & automation

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business

5+ years B2B marketing experience (nice to have)

Tools

Salesforce

Pardot

Job description

Malvern Panalytical is seeking an Events & Field Marketing Specialist to drive B2B campaigns across the AMEC region. You will plan and deliver events, campaigns, and demand-generation programs in collaboration with regional sales and global marketing teams to boost pipeline growth and brand awareness.

The role requires up to 40% travel and offers a remote-friendly setup in Massachusetts, MA, with a compensation range of $75,000–$85,000 plus bonus.