Events & Field Marketing Specialist

Malvern Panalytical; Westborough (MA); Remote; USD 75,000 - 85,000; Full time

Job summary

Malvern Panalytical is seeking an Events & Field Marketing Specialist to drive B2B campaigns across the AMEC region. You will plan and deliver events, campaigns, and demand-generation programs in collaboration with regional sales and global marketing teams to boost pipeline growth and brand awareness.

The role requires up to 40% travel and offers a remote-friendly setup in Massachusetts, MA, with a compensation range of $75,000–$85,000 plus bonus.

Qualifications

• Experience executing B2B marketing campaigns, events, and lead-generation activities.
• Planning and delivering trade shows, customer events, and partner programs.
• Knowledge of demand generation, pipeline development, and campaign performance tracking.
• Strong organizational and project management skills and ability to manage multiple priorities.

Responsibilities

• Plan and deliver events and demand-generation programs to support pipeline growth.
• Collaborate with regional sales and global marketing teams to execute customer experiences.
• Measure performance and continuously optimize campaign effectiveness.

Skills

B2B marketing

Events management

Lead generation

Trade shows

Campaign measurement

CRM & automation

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business

5+ years B2B marketing experience (nice to have)

Tools

Salesforce

Pardot

Job description

About The Role

As an Events & Field Marketing Specialist, you will play a key role in driving marketing success across the AMEC region. You’ll work as part of the Regional Field Marketing team to plan and deliver impactful events, campaigns, and demand-generation programs that contribute directly to pipeline growth and brand awareness. This is a fast-paced, highly collaborative role where you’ll partner with regional sales teams and global marketing colleagues to execute engaging customer experiences, measure performance, and continuously improve campaign effectiveness. If you enjoy bringing ideas to life through events and data-driven marketing, and thrive working across teams, this is a great opportunity to make a real impact.

This role requires up to 40% travel to support regional events and initiatives.

Location: Massachusetts, MA (Remote)

Compensation: $75,000 - $85,000 + Bonus

What You Will Bring To The Role

• You have experience executing B2B marketing campaigns, events, and lead-generation activities.
• You are confident planning and delivering trade shows, customer events, and partner programs.
• You understand demand generation, pipeline development, and campaign performance tracking.
• You have strong organizational and project management skills with the ability to manage multiple priorities.
• You communicate effectively and collaborate well with cross-functional and global teams.
• You are comfortable using marketing tools such as CRM and automation platforms.
• You bring an analytical mindset and use data to measure and improve marketing performance.
• You are detail-oriented and committed to delivering high-quality work in a fast-paced environment.

Nice to have

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of B2B marketing experience.
• Experience supporting events, campaigns, and lead-generation activities.
• Knowledge of Salesforce and marketing automation systems such as Pardot.

Why you should join Malvern Panalytical

• Make a direct impact on business growth through high-visibility marketing initiatives.
• Collaborate with talented colleagues across regional sales and global marketing teams.
• Develop your career within a global organization that values innovation, collaboration, and continuous learning.
• Contribute to meaningful work that helps customers solve complex scientific and industrial challenges.
• Enjoy a flexible remote working environment while supporting engaging customer and industry events.

We provide market-leading, material characterization technologies for the world's most innovative companies, academic institutions, and government laboratories in the analytics of advanced materials.

We support our customers through their biggest challenges, from developing lifesaving vaccines to sustainable fuels. We wake up every day to delight our customers through innovation, high-quality solutions and workflows, and excellence in customer satisfaction.

We are a recognized leader for quality and insights in material characterization; winning customers with performance and keeping them with service. With more than 2,000 employees operating in over 20 countries across the world, and R&D sites in North America, Europe and Asia.

We are part of Spectris, a company which combines precision with purpose to equip customers to solve some of their greatest challenges to make the world cleaner, healthier and more productive. In 2025, Spectris acquired Micromeritics as part of Malvern Panalytical.