Remote Enterprise Segment Marketing Lead

UserTesting; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Auros is seeking a strategic, hands-on Segment Marketing Manager, Enterprise – North America to drive pipeline growth, accelerate revenue, and deepen engagement with Enterprise customers. You will partner with the North America Enterprise sales team to execute integrated marketing strategies across demand generation, ABM, digital campaigns, and high-impact experiences.

You’ll own cross-functional initiatives, build personalized campaigns, and collaboratively shape our Enterprise marketing

Qualifications

• 6+ years of B2B marketing experience, ideally within SaaS or enterprise segment marketing.
• Proven experience developing multi‑channel campaigns that support awareness, pipeline and revenue growth.
• Experience with account‑based marketing (ABM), including 1:1 and 1 programs, and collaboration with ABM teams.
• Strong track record partnering with Enterprise sales teams and influencing cross‑functional stakeholders.
• Hands‑on experience with Marketing and CRM platforms such as Salesforce, Marketo, and 6sense, plus using data to optimize campaigns.

Responsibilities

• Lead Enterprise marketing strategy for North America accounts, aligning awareness, demand generation, and ABM with pipeline goals.
• Create and activate personalized 1:1 ABM programs, digital campaigns, email nurtures, and industry initiatives.
• Partner with the North America Enterprise sales team on prioritization, go‑to‑market strategies, messaging, and outreach.
• Lead events and experiences (field events, dinners, trade shows, virtual events) to build relationships and drive pipeline.
• Develop messaging and sales enablement assets in collaboration with content, creative, and sales teams.
• Coordinate with ABM, digital, events, operations, and analytics teams to deliver cohesive customer journeys.

Skills

B2B marketing

SaaS marketing

Enterprise marketing

Demand generation

ABM

Cross-functional collaboration

CRM platforms

Tools

Salesforce

Marketo

6sense

Job description

Auros is seeking a strategic, hands-on Segment Marketing Manager, Enterprise – North America to drive pipeline growth, accelerate revenue, and deepen engagement with Enterprise customers. You will partner with the North America Enterprise sales team to execute integrated marketing strategies across demand generation, ABM, digital campaigns, and high-impact experiences.

You’ll own cross-functional initiatives, build personalized campaigns, and collaboratively shape our Enterprise marketing