Senior Segment Marketing Manager

UserTesting; Oregon; Hybrid; USD 120,000 - 170,000; Full time

Job summary

Auros is seeking a strategic and hands-on Segment Marketing Manager, Enterprise – North America, to drive pipeline growth and strengthen engagement with Enterprise customers. You will partner with the North America sales team to craft integrated marketing strategies, ABM programs, digital campaigns, and high-impact experiences that convert prospects into revenue.

In this role you’ll connect demand generation, ABM, content enablement, and cross-functional teams to deliver cohesive customer

Qualifications

• 6+ years in B2B marketing for SaaS or enterprise segments.
• Proven multi-channel campaigns and ABM experience.
• Strong collaboration with sales and cross-functional teams.

Responsibilities

• Lead Enterprise marketing strategy for North America accounts.
• Drive targeted ABM programs and digital campaigns.
• Partner with North America Enterprise sales on GTM and messaging.
• Deliver field events and executive experiences to build pipeline.
• Measure campaign performance and optimize revenue impact.

Skills

B2B marketing

SaaS

ABM

Multi-channel

Salesforce

Marketo

6sense

Content collaboration

Tools

Salesforce

Marketo

6sense

Job description

We're Auros—the leader in human insight. Our mission is to help organizations craft exceptional customer experiences through fast, actionable feedback. We empower teams to build the best products and experiences by embedding real human perspectives into every stage of the development process—from ideation to launch. With the world's strongest participant network, AI-powered analysis, expert services, and seamless integrations, we help companies eliminate guesswork, align stakeholders, and bring customer needs into sharp focus. Trusted by more than 3,000 organizations worldwide—including 75 of the Fortune 100—Auros delivers measurable business outcomes, reduces risk, and helps teams deliver with confidence. Joining our team means being part of a passionate group focused on transforming how companies understand and connect with their customers. Let's build experiences people love—together.

The Opportunity

At Auros we’re looking for a strategic and hands‑on Segment Marketing Manager, Enterprise – North America to help drive pipeline growth, accelerate revenue, and strengthen engagement with our Enterprise customers. In this role, you’ll be a key marketing partner to our North America Enterprise sales team, developing and executing integrated marketing strategies that connect with high‑value accounts throughout the buyer journey. You’ll bring together demand generation, account-based marketing (ABM), digital campaigns, and high-impact experiences to create meaningful engagement and measurable business results. This is an exciting opportunity for someone who enjoys turning strategy into action, building strong cross‑functional partnerships, and finding creative ways to connect with enterprise audiences. You’ll have the ownership to shape our Enterprise marketing approach while collaborating with teams across the business to bring impactful campaigns to life.

Responsibilities

• Lead Enterprise marketing strategy: Develop and execute integrated marketing plans for North America Enterprise accounts, aligning awareness, demand generation, and ABM initiatives with pipeline and revenue goals.
• Drive targeted campaigns and programs: Create and activate personalized 1:1 and 1 ABM programs, digital campaigns, email nurtures, and industry-specific initiatives that engage priority accounts and accelerate opportunities.
• Partner closely with sales: Serve as the primary marketing partner to the North America Enterprise sales team, collaborating on account prioritization, go‑to‑market strategies, messaging, and outreach to drive engagement and conversion.
• Deliver impactful events and experiences: Lead the strategy and execution of field events, executive dinners, trade shows, virtual events, and tailored experiences that build relationships, generate pipeline, and support deal progression.
• Create compelling content and enablement: Collaborate with content, creative, and sales teams to develop relevant messaging, campaign assets, and sales enablement resources that resonate with enterprise decision‑makers.
• Connect cross-functional teams: Work closely with ABM, integrated campaigns, digital, events, operations, and analytics teams to deliver cohesive customer journeys and ensure marketing activities support broader business priorities.
• Measure and optimize performance: Track campaign effectiveness, pipeline contribution, and revenue impact, using data and insights to refine strategies, improve results, and share actionable recommendations with stakeholders.

Requirements

• 6+ years of B2B marketing experience, ideally within SaaS, enterprise segment marketing, field marketing, or demand generation, with a strong understanding of complex enterprise buying journeys.
• Proven experience developing and executing integrated, multi‑channel marketing campaigns that support awareness, pipeline generation, account engagement, and revenue growth.
• Experience with account-based marketing strategies, including 1:1 and 1 programs, and the ability to collaborate with ABM teams to engage high‑value accounts.
• Strong experience partnering with Enterprise sales teams and influencing cross‑functional stakeholders, with excellent written and verbal communication skills.
• Hands‑on experience with marketing and CRM platforms such as Salesforce, Marketo, and 6sense, along with the ability to use performance data to inform decisions and optimize campaigns.
• Strong project management, organizational, and problem‑solving skills, with the ability to balance strategic priorities and hands‑on execution in a fast‑paced, collaborative environment. Experience marketing to industries such as banking, retail, CPG, or software is a plus.
• Location and travel: This is a fully remote, US‑based position requiring up to 20% global travel.

Application Process

• Meet with a Recruiter
• Meet the Hiring Manager
• Participate in a Panel Interview
• Final Interview (if applicable)
• Offer Stage

Accommodations

At Auros, we’re committed to creating inclusive and accessible experiences for all candidates. We believe diverse perspectives are essential to building exceptional products and experiences. If you require accommodations or would like us to tailor the interview process to better meet your needs, please contact us at .Auros is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives. Auros will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.