Director, Demand Generation

Afiniti; United States; Remote; USD 128,820 - 169,500; Full time

Job summary

A leading global AI company is seeking a Director of Demand Generation to build and scale its marketing efforts. This high-impact leadership role involves developing strategic demand generation strategies to drive awareness, engagement, and revenue growth. Applicants should have over 8 years in B2B SaaS marketing, with proven skills in creating scalable demand generation programs. The role offers a remote working environment and competitive compensation, including a base salary and performance bonuses.

Qualifications

• 8+ years of B2B SaaS demand generation or growth marketing experience.
• Proven track record of building scalable programs that drive revenue.
• Experience developing demand engines from the ground up.

Responsibilities

• Own the global demand generation strategy across multiple channels.
• Develop and launch integrated campaigns tailored to target audiences.
• Lead a Content Manager to ensure alignment with business goals.
• Build ABM programs for personalized engagement.
• Implement attribution models to measure performance.

Skills

B2B SaaS demand generation

Growth marketing

Data-driven strategy

Marketing automation tools

Campaign analytics

Funnel optimization

Excellent communication skills

Team leadership

Education

Bachelor's degree in Marketing, Business, or related field

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Campaign Manager

Meta Ads

Job description

Over the past 16 years, Afiniti’s patented technology has paired customers and contact centre agents in real time based on how well they are likely to interact, leading to better experiences across the entire customer journey. As our products evolve, it is our mission to retain and grow revenue by creating repeatable, AI-driven solutions that transition from high-touch managed services to product-led growth.

Afiniti operates throughout the world and has driven billions of dollars of precisely measurable AI value for our telecommunications, banking, insurance, healthcare, and travel customers. To learn more, visit www.afiniti.com.

Our Vision

Afiniti’s vision is to lead the contact centre industry by delivering innovative AI solutions that uniquely enhance customer lifetime value and operational efficiency, earning us the trust of leading consumer companies worldwide.

Our Ways of Working

At Afiniti, how we work is just as important as what we achieve. Our Ways of Working are ten guiding principles that define the standards and behaviors we hold ourselves accountable to every day. They push us to act with urgency and discipline, to innovate with data and facts, and to always see our work through the eyes of our clients.

These principles are not abstract values — they are actionable commitments that shape daily decisions, strengthen collaboration, and ensure we deliver outcomes that matter. Together, they encourage us to be intentional in how we prioritize and execute, to confront challenges directly, and to embrace the richness of our global community with respect and openness. By living these principles consistently, we build a culture that is ambitious, respectful, and relentlessly focused on meaningful impact.

The Role

Role Title: Director, Demand Generation

Location: United States (Remote)

Department: Marketing

Reports To: Head of Marketing and Commercial Strategy

About the Role

We are looking for a strategic, data‑driven, and hands‑on Director, Demand Generation to build and scale Afiniti’s pipeline generation engine. This is a high‑impact leadership role responsible for shaping our demand generation strategy from the ground up and driving measurable awareness, engagement, and revenue growth across priority markets.

You will own the end‑to‑end demand generation framework, manage integrated campaigns across multiple channels, and lead a Content Manager to ensure messaging, storytelling, and execution are tightly aligned with business goals. You will work cross‑functionally with Sales, Product Marketing, Strategy, and Data teams to refine targeting, optimize funnel performance, and strengthen our go‑to‑market engine. This role offers the autonomy of a builder environment while collaborating closely with senior leadership.

What Will Be Your Key Deliverables

• Own and execute the global demand generation strategy across paid media, email, content, SEO, ABM, and events to drive awareness, lead generation, and pipeline growth.
• Develop and launch integrated campaigns tailored to ICPs and buyer personas, including users, executives, and decision‑makers.
• Lead and mentor a Content Manager, ensuring content initiatives directly support pipeline and revenue goals.
• Build and scale ABM programs that deliver highly personalized engagement for target accounts.
• Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, and thought leadership.
• Partner cross‑functionally to refine targeting, improve lead handoffs, and increase meeting‑to‑opportunity conversion rates.
• Develop advanced audience segmentation and personalized campaign flows using marketing automation and analytics platforms.
• Implement attribution models and reporting frameworks to measure performance, identify pipeline drivers, and optimize ROI.
• Continuously test, analyze, and iterate channel performance across verticals such as PEOs, business services, fintech, and insurance.
• Present campaign insights and strategic recommendations to senior leadership to influence broader go‑to‑market strategy.

Who You Are

Experience

You bring 8+ years of B2B SaaS demand generation or growth marketing experience, with a demonstrated track record of building scalable programs that drive measurable pipeline and revenue. You have experience developing demand engines from the ground up and leading direct reports such as content, marketing operations, or campaign specialists.

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
• Equivalent practical experience in demand generation leadership roles is also valued.

Technical Skills

• Hands‑on experience with modern marketing platforms such as HubSpot, Salesforce, LinkedIn Campaign Manager, Google Ads, and Meta Ads.
• Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization.
• Ability to design segmentation strategies and personalization frameworks at scale.
• Familiarity with CRM systems, marketing automation tools, and reporting dashboards.
• Strategic thinker with a builder’s mindset who thrives in fast‑paced, high‑ownership environments.
• Strong analytical and creative problem‑solving abilities.
• Excellent communication, collaboration, and presentation skills.
• Highly organized, execution‑focused, and comfortable balancing strategy with hands‑on delivery.
• Curious, adaptable, and driven by measurable impact.

What Success Looks Like

In this role, you will be successful if you:

• Build a scalable demand generation engine that consistently delivers qualified pipeline.
• Improve conversion rates across funnel stages through data‑driven optimization.
• Establish clear attribution models that demonstrate marketing’s revenue impact.
• Enable strong alignment across Marketing, Sales, and Product teams.
• Deliver measurable growth in awareness, engagement, and revenue contribution.

Why Should You Apply

This is an opportunity to make an immediate and lasting impact in a global AI company transforming how enterprises create meaningful customer interactions. You will have the autonomy to build our demand generation function, lead a focused and high‑impact team, and directly influence business growth. If you thrive at the intersection of strategy, analytics, and execution and enjoy seeing measurable results from your work, this role offers a unique platform for growth and impact.

Compensation

Base Salary Range: $128,820 – $169,500

Additional: Performance bonus (15% of annual base)

Compensation is commensurate with experience and location within the United States.

What Will Make You Stand Out in the Crowd

You are a growth‑minded marketing leader who combines analytical rigor with creative execution. You enjoy building systems from scratch, translating data into strategy, and turning campaigns into measurable revenue. Your ability to align teams, personalize engagement at scale, and continuously optimize performance makes you a powerful driver of Afiniti’s product‑led growth journey.

We believe that richness in diversity is a huge asset for Afiniti. We value both the similarities and differences in everyone who is a part of the Afiniti team. We believe that this diversity builds a stronger organization and is in keeping with the core values of our company. Our policy, therefore, is to provide equal employment opportunities for all applicants and employees without regard to race, color, religion, sex (including pregnancy, childbirth, related medical conditions, breastfeeding or reproductive health decisions), gender identity or expression, national origin, age, marital status, ancestry, physical or mental disability, sexual orientation, personal appearance, genetic information, family responsibilities, matriculation, political affiliation, military or veteran status, or any other category protected under applicable federal, state or local law. This means that we comply with all applicable human rights and employment legislation, and we do not discriminate in any aspect of employment, including recruiting, hiring, compensation, promotions, reductions in force, or terminations.