Remote Channel Marketing Lead for Partner Enablement

Block; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Family planning

Job summary

Block is seeking a senior marketing leader to own and scale our global channel and reseller marketing programmes. You will triage requests, build cohesive campaigns, and partner with top resellers to drive demand, awareness and revenue across international markets.

You will own end-to-end programmes from design through execution, build a scalable enablement hub, and define incentive structures with cross-functional teams. Remote-friendly role with global impact.

Qualifications

• 8+ years of relevant marketing experience.
• Direct experience marketing through a channel, reseller, distributor or independent sales model.
• A strong background in B2B marketing, ideally within technology companies.
• Experience building enablement and co-marketing programmes that partners adopt and use at scale.
• Proven ability to own programmes end to end, from design through to execution and measurement.
• Experience designing incentive or reward programmes in partnership with a sales team.
• Experience working across international markets and with globally distributed teams.
• Strong stakeholder, communication and project management skills.

Responsibilities

• Serve as the marketing point of contact for the global channel sales team, triaging incoming requests, prioritising them and shaping them into a coherent programme of work.
• Build and run a scaled co-marketing hub that gives resellers and independent contractors the campaigns, content and guidance they need to sell Square in their own markets.
• Partner directly with our top-performing resellers on demand generation campaigns that grow and convert their pipeline.
• Equip both motions to sell effectively, including through content and events.
• Work with our independent contractor and reseller network to extend Square's brand presence and build awareness / credibility in the communities they serve.
• Review incentive programmes that reward the strongest-performing resellers and contractors, partnering with the cross-functional teams who deliver different components of the programme to ensure and report back on success against objectives.
• Define how co-marketing funds work for this channel, setting out how funds are allocated, spent and measured.
• Work with sales to define an effective recruitment programme for resellers and independent contractors.
• Build a valued community that our resellers and independent contractors are proud to be a part of.
• Measure and report on programme performance.

Skills

Channel marketing

B2B marketing

Enablement programmes

Co-marketing

Stakeholder management

Project management

Job description

Block is seeking a senior marketing leader to own and scale our global channel and reseller marketing programmes. You will triage requests, build cohesive campaigns, and partner with top resellers to drive demand, awareness and revenue across international markets.

You will own end-to-end programmes from design through execution, build a scalable enablement hub, and define incentive structures with cross-functional teams. Remote-friendly role with global impact.