Remote Emerging Media & Performance Lead

National University; Sacramento (CA); Remote; USD 90,000 - 140,000; Full time

Job summary

National University seeks a Manager, Emerging Media to lead paid media initiatives across PPL partnerships, emerging media, and audience testing. You will optimize campaigns, manage partner performance, and identify new channels to expand reach to prospective students.

Working cross-functionally, you will translate performance data into actionable recommendations for leadership and drive ongoing optimization of the Demand Capture media mix.

Qualifications

• Bachelor's degree in advertising, communications, marketing, management, or related field.
• ~5+ years of paid media, digital marketing, performance marketing, or related experience.
• Experience managing external media or lead-generation partners.
• Experience optimizing campaigns toward lead generation and conversion goals.
• Experience testing new media opportunities, audiences, or emerging channels.

Responsibilities

• Lead paid media initiatives across PPL partnerships, emerging media, and audience testing.
• Manage and optimize PPL campaigns and partner performance.
• Identify and test new media channels, audiences, and partnerships to expand reach.
• Develop structured tests and pilots to evaluate new opportunities.
• Collaborate with creative, web, and analytics teams to execute campaigns.
• Provide actionable performance insights to leadership and optimize investment.

Skills

Paid media

Digital marketing

Performance marketing

Demand Capture

Audience testing

Cross-functional collaboration

Project management

Data-driven decision making

Education

Bachelor's degree in advertising, communications, marketing, management, or related field

Tools

Microsoft Office Suite

Job description

National University seeks a Manager, Emerging Media to lead paid media initiatives across PPL partnerships, emerging media, and audience testing. You will optimize campaigns, manage partner performance, and identify new channels to expand reach to prospective students.

Working cross-functionally, you will translate performance data into actionable recommendations for leadership and drive ongoing optimization of the Demand Capture media mix.