Emerging Media Manager: Paid Growth & Audience Testing

NU National University; United States; Remote; USD 70,000 - 95,000; Full time

Job summary

National University is seeking a Manager, Emerging Media to lead paid media efforts across PPL partnerships, emerging media, and audience testing. You will manage campaigns, optimize performance, and collaborate with cross-functional teams and external partners to expand enrollment opportunities.

The role requires strategic testing of new media opportunities, performance analysis, and ongoing optimization to strengthen the Demand Capture media mix.

Responsibilities

• Lead paid media initiatives across PPL partnerships, emerging media, and audience testing to support enrollment goals.
• Manage and optimize PPL campaigns, improving lead quality, conversion, efficiency, and performance.
• Test new media partners, channels, and audience opportunities to expand reach.
• Develop structured tests and pilots to evaluate new media opportunities and determine potential for optimization and scale.
• Monitor performance indicators and translate insights into actionable recommendations for leadership.

Job description

National University is seeking a Manager, Emerging Media to lead paid media efforts across PPL partnerships, emerging media, and audience testing. You will manage campaigns, optimize performance, and collaborate with cross-functional teams and external partners to expand enrollment opportunities.

The role requires strategic testing of new media opportunities, performance analysis, and ongoing optimization to strengthen the Demand Capture media mix.