Manager, Emerging Media (Fully Remote)

National University; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

National University seeks a data-driven marketing strategist to lead audience strategy, testing, and performance optimization for demand capture across online and offline channels. You will partner with media, creative, web analytics, and other teams to plan, execute, and optimize campaigns from planning through optimization, translating insights into investable, scalable growth opportunities.

The role emphasizes collaboration, measurement, and continuous improvement in a remote-first

Responsibilities

• Manage assigned PPL partners and campaigns, including planning, execution, monitoring, optimization, and partner communication.
• Identify and test emerging channels, platforms, and partnerships to expand Demand Capture efforts.
• Identify and test new audience segments, targeting approaches, and data sources to expand prospective student reach.
• Analyze performance and apply learnings to improve lead quality, conversion, and media efficiency.
• Monitor PPL and emerging media performance across lead volume, quality, conversion, and efficiency.
• Translate insights into actionable recommendations for investment, scaling, or shifts in strategy.
• Manage day-to-day relationships with media partners and oversee campaign execution from planning through optimization.
• Collaborate with creative, web, analytics, and other teams to support effective campaign delivery.

Job description

• Manage assigned PPL partners and campaigns, including planning, execution, monitoring, optimization, and partner communication.
• Identify and test emerging channels, platforms, and partnerships to expand Demand Capture efforts.

Audience Strategy & Testing:

• Identify and test new audience segments, targeting approaches, and data sources to expand prospective student reach.
• Analyze performance and apply learnings to improve lead quality, conversion, and media efficiency.

Partner & Campaign Management:

• Manage day-to-day relationships with media partners and oversee campaign execution from planning through optimization.
• Collaborate with creative, web, analytics, and other teams to support effective campaign delivery.

Performance & Growth:

• Monitor PPL and emerging media performance across lead volume, quality, conversion, and efficiency.
• Translate insights into actionable recommendations for investment, scaling, or shifts in strategy.

National University

National University is a private nonprofit university offering online and campus programs focused on adult learners and working professionals. The institution employs more than 4,500 faculty and staff, serves over 45,000 students, and fosters a supportive, remote-first culture centered on innovation and professional growth.