Remote Emerging Media & Lead Gen Manager

NU National University; California; Hybride; USD 70 000 - 95 000; Plein temps

Résumé du poste

National University is seeking a Manager, Emerging Media to lead paid media initiatives across PPL partnerships, emerging media, and audience testing to support enrollment goals. You will optimize campaigns, test new partners, and expand the Demand Capture media mix across channels from a remote location in the USA.

The role requires 5+ years in paid media and higher education marketing, with strong partnerships and data-driven decision making to drive lead quality and conversions.

Qualifications

• Bachelor’s degree in advertising, Communications, Marketing, Management, or a related field.
• 5+ years of experience in paid media, digital marketing, performance marketing, Demand Capture, or a related area.
• Experience managing external media or lead‑generation partners, including performance‑based or PPL campaigns.
• Experience managing and optimizing paid media campaigns against lead generation and conversion goals.
• Experience testing new media opportunities, audiences, targeting approaches, or emerging digital channels.
• Experience in higher education marketing is preferred.
• Working knowledge of paid search, paid social, display, video, programmatic, and other digital media channels.

Responsabilités

• Manage assigned PPL partners and campaigns, including planning, execution, performance monitoring, optimization, and ongoing partner communication.
• Work with PPL partners to improve lead quality, conversion, efficiency, and overall campaign performance.
• Identify and test emerging channels, platforms, and partnerships that complement established Demand Capture efforts.
• Develop structured tests and pilots to evaluate new media opportunities and determine their potential for optimization and scale.
• Monitor PPL and emerging media performance, including lead volume, lead quality, conversion, and efficiency.

Connaissances

Paid media

Audience testing

Campaign optimization

Partner management

Formation

Bachelor’s degree in advertising, Communications, Marketing, Management, or related field

Description du poste

National University is seeking a Manager, Emerging Media to lead paid media initiatives across PPL partnerships, emerging media, and audience testing to support enrollment goals. You will optimize campaigns, test new partners, and expand the Demand Capture media mix across channels from a remote location in the USA.

The role requires 5+ years in paid media and higher education marketing, with strong partnerships and data-driven decision making to drive lead quality and conversions.