Emerging Media Lead — Paid & Audience Growth (Remote)

National University; United States; Remote; USD 70,000 - 95,000; Full time

Job summary

National University is seeking a Manager, Emerging Media to lead paid media initiatives across partnerships, emerging channels, and audience testing to support enrollment goals. You will manage campaigns, optimize performance, and identify new media opportunities with internal teams and external partners.

The role emphasizes cross-functional collaboration, data-driven decisions, and ongoing optimization of the Demand Capture media mix. Remote-friendly; US-based location preferred.

Qualifications

• Bachelor’s degree in advertising, Communications, Marketing, Management, or a related field.
• 5+ years of experience in paid media, digital marketing, performance marketing, Demand Capture, or a related area.
• Experience managing external media or lead-generation partners with performance-based campaigns.
• Experience testing new media opportunities, audiences, targeting approaches, or emerging digital channels.
• Proficient in paid media channels and measurement with cross-functional collaboration.

Responsibilities

• Manage day-to-day relationships with media partners, defining campaign objectives and performance.
• Plan, execute, track, and optimize campaigns across channels with partner coordination.
• Collaborate with creative, web, analytics, and other teams to support campaign execution.
• Identify new ideas and opportunities; test and scale successful concepts.

Skills

Paid media

Audience testing

Campaign optimization

Cross-functional

Project management

Education

Bachelor's degree in advertising

Tools

Microsoft Office Suite

Job description

National University is seeking a Manager, Emerging Media to lead paid media initiatives across partnerships, emerging channels, and audience testing to support enrollment goals. You will manage campaigns, optimize performance, and identify new media opportunities with internal teams and external partners.

The role emphasizes cross-functional collaboration, data-driven decisions, and ongoing optimization of the Demand Capture media mix. Remote-friendly; US-based location preferred.