Emerging Media Lead: Paid Growth & Partnerships

National University; California City (CA); Remote; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

National University is seeking a Manager, Emerging Media to lead paid media initiatives across PPL partnerships, emerging media, and audience testing to support enrollment goals. The role oversees campaigns, partner performance, and optimization while identifying new channels to expand reach to prospective students.

You'll collaborate with cross-functional teams and external partners, manage day-to-day relationships, and develop tests to evaluate media opportunities, aiming to improve lead

Qualifikationen

• Bachelor’s degree in advertising, communications, marketing, management or related field.
• ~5+ years of experience in paid media, digital marketing, performance marketing, Demand Capture, or related area.
• Experience managing external media or lead-generation partners, including performance-based or PPL campaigns.
• Experience managing and optimizing paid media campaigns against lead generation and conversion goals.
• Experience testing new media opportunities, audiences, targeting approaches, or emerging digital channels.
• Working knowledge of paid search, paid social, display, video, programmatic, and other digital media channels; experience with audience segmentation, targeting, testing, and campaign measurement.
• Experience leading projects and working cross-functionally.
• Strong understanding of paid media and Demand Capture principles, including lead generation, audience targeting, campaign measurement, and multi-channel media strategy.
• Strong understanding of performance-based and PPL media models, including lead quality, conversion, optimization, and partner performance.
• Ability to analyze performance and translate data into actionable recommendations.
• Strong partner and project management skills with the ability to manage multiple priorities and stakeholders.
• Ability to balance ongoing campaign performance with innovation and experimentation.
• Strong collaboration, interpersonal, written, and verbal communication skills.

Aufgaben

• Manage assigned PPL partners and campaigns from planning through execution, including asset coordination and timelines.
• Monitor lead quality, conversion, and campaign performance; optimize for efficiency.
• Test new media concepts, placements, products, and growth opportunities with structured pilots.
• Identify and test emerging channels, platforms, and partnerships.
• Collaborate with media partners to surface new ideas and ensure performance.
• Analyze audience performance and apply learnings to improve lead quality and media efficiency.
• Provide actionable recommendations to marketing leadership based on performance insights.
• Coordinate with creative, web, analytics, and other teams to support campaign execution.

Kenntnisse

Paid media

Partner management

Campaign optimization

Cross-functional collaboration

Data analysis

Audience testing

Ausbildung

Bachelor’s degree

Tools

MS Office Suite

Analytics tools

Jobbeschreibung

National University is seeking a Manager, Emerging Media to lead paid media initiatives across PPL partnerships, emerging media, and audience testing to support enrollment goals. The role oversees campaigns, partner performance, and optimization while identifying new channels to expand reach to prospective students.

You'll collaborate with cross-functional teams and external partners, manage day-to-day relationships, and develop tests to evaluate media opportunities, aiming to improve lead