Emerging Media Manager: Paid Growth & Testing (Remote)

National University; Oregon; Hybrid; USD 70,000 - 95,000; Full time

Job summary

National University is seeking a Manager, Emerging Media to lead paid media initiatives across PPL partnerships, emerging media, and audience testing to support enrollment goals. You will manage campaigns, optimize performance, and identify new partners to expand reach with prospective students.

Working cross-functionally with internal teams and external partners, you will test new channels, develop pilots, and translate performance insights into actionable recommendations for leadership, while

Qualifications

• Bachelor's degree in advertising, communications, marketing, management, or related field.
• 5+ years of experience in paid media, digital marketing, performance marketing, Demand Capture, or related area.
• Experience managing external media or lead-generation partners, including performance-based or PPL campaigns.
• Experience managing and optimizing paid media campaigns against lead generation and conversion goals.
• Experience testing new media opportunities, audiences, targeting approaches, or emerging digital channels.
• Working knowledge of paid search, paid social, display, video, programmatic; direct hands-on experience across every channel not required.
• Experience leading projects and working cross-functionally.
• Experience in higher education marketing is preferred.

Responsibilities

• Manage day-to-day paid media campaigns, including planning, execution, monitoring, optimization, and partner communication.
• Improve lead quality, conversion, and campaign efficiency with PPL partners.
• Evaluate new campaign concepts, placements, products, and growth opportunities with partners.
• Identify and test emerging channels, platforms, and partnerships.
• Develop tests and pilots to evaluate new media opportunities and potential for optimization and scale.
• Monitor performance and translate data into actionable recommendations for marketing leadership.

Skills

Paid media

Lead generation

Audience targeting

Campaign optimization

PPL campaigns

Cross-functional collaboration

Education

Bachelor's degree in Advertising/Marketing/related field

Tools

Microsoft Office

Job description

National University is seeking a Manager, Emerging Media to lead paid media initiatives across PPL partnerships, emerging media, and audience testing to support enrollment goals. You will manage campaigns, optimize performance, and identify new partners to expand reach with prospective students.

Working cross-functionally with internal teams and external partners, you will test new channels, develop pilots, and translate performance insights into actionable recommendations for leadership, while