Remote Email & SMS Marketing Automation Specialist

Twin Health; United States; Remote; USD 90,000 - 115,000; Full time

Benefits offered by this job

Remote work

Equity participation

Unlimited vacation

Paid parental leave

Medical, dental, vision insurance

401k retirement plan

Job summary

Twin Health is seeking a hands-on Email & SMS Channel Ops specialist to own email end-to-end and lead the buildout of our first SMS program on Braze. You’ll own testing, segmentation, and cadence, partner with Marketing on content, and drive measurement and optimization across channels.

This remote role reports to the Associate Director of Acquisition Strategy & Channel Ops and requires focus on deliverability, TCPA compliance, and instrumentation to turn insights into action.

Qualifications

• 4+ years in email marketing or marketing automation, hands-on with Braze.
• Experience launching or scaling SMS programs with consent and TCPA basics.
• Strong deliverability expertise and inbox-placement mechanics.
• Comfortable working with lead-level data and campaign reporting in a CRM (Salesforce) and marketing automation platform.
• Experience designing and reading A/B tests.

Responsibilities

• Email end-to-end ownership: testing, cadence, segmentation, and Braze relationship.
• Resolve Gmail Promotions inbox-placement issue blocking content testing.
• Build Twin's SMS program from scratch on the Braze platform.
• Own SMS consent and TCPA compliance from day one.
• Instrumentation & decision logging of all campaigns.

Skills

Email marketing

SMS program

Deliverability

CRM data

A/B testing

Channel strategy

Braze

Salesforce

Tools

Braze

Salesforce

Job description

Twin Health is seeking a hands-on Email & SMS Channel Ops specialist to own email end-to-end and lead the buildout of our first SMS program on Braze. You’ll own testing, segmentation, and cadence, partner with Marketing on content, and drive measurement and optimization across channels.

This remote role reports to the Associate Director of Acquisition Strategy & Channel Ops and requires focus on deliverability, TCPA compliance, and instrumentation to turn insights into action.