Remote Email Marketing Specialist — Global Impact & Growth

BairesDev; Dallas (TX); Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Work-from-home hardware setup

PTO

Parental leave

Healthcare coverage (Vision and Dental

Life Insurance

401K Plan

Competitive compensation

Job summary

BairesDev is seeking an Email Marketing Specialist to support planning, creation, and deployment of email campaigns that engage our audience and drive business results. You will work closely with the marketing team to execute programs across the full customer journey, from awareness through retention.

The role emphasizes hands-on use of leading platforms, writing compelling copy, testing, optimization, and reporting on metrics.

Qualifications

• 3+ years of experience in email marketing or digital marketing.
• Hands-on experience with email marketing platforms such as HubSpot, Mailchimp, Klaviyo, or similar tools.
• Working knowledge of audience segmentation, A/B testing, and performance optimization.
• Strong copywriting skills with attention to detail and ability to tailor messaging for different audiences.
• Familiarity with email compliance requirements including CAN-SPAM and GDPR.

Responsibilities

• Build, test, and deploy email campaigns including newsletters, promotional sends, and automated sequences.
• Manage audience segmentation and list hygiene to ensure accurate targeting and strong deliverability.
• Write and edit email copy that aligns with brand voice and campaign objectives.
• Conduct A/B tests on subject lines, content, and send times to improve campaign performance.
• Monitor and report on key email metrics including open rates, click rates, conversions, and unsubscribe rates.
• Coordinate with content and design teams to ensure email assets are delivered on time and on brand.

Skills

Email marketing

Copywriting

A/B testing

Campaign optimization

Audience segmentation

Education

Bachelor's degree (not stated)

Tools

HubSpot

Mailchimp

Klaviyo

Job description

BairesDev is seeking an Email Marketing Specialist to support planning, creation, and deployment of email campaigns that engage our audience and drive business results. You will work closely with the marketing team to execute programs across the full customer journey, from awareness through retention.

The role emphasizes hands-on use of leading platforms, writing compelling copy, testing, optimization, and reporting on metrics.