Remote Email Marketing Specialist - Data-Driven Campaigns

CorVel Corporation; Irvine (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

CorVel Corporation in Irvine, CA is seeking an Email Marketing Specialist to translate marketing goals into targeted, data-driven campaigns. You will develop, execute, and optimize email programs, manage segmentation, and support lead lifecycle initiatives in a fast-paced team.

This fully remote role requires hands-on experience with Marketing Cloud Account Engagement (Pardot), A/B testing, analytics, and collaboration with marketing, sales, and IT.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years in email marketing, marketing automation, or digital marketing.
• Experience with Marketing Cloud Account Engagement (Pardot) or similar platforms preferred.
• Strong understanding of email marketing best practices including segmentation, personalization, and deliverability.

Responsibilities

• Develop, build, and execute email marketing campaigns, including newsletters and nurture programs, and events.
• Manage and optimize Marketing Cloud Account Engagement for audience segmentation, list management, and campaign deployment.
• Collaborate with content, digital, and design teams to create compelling email content aligned with campaign objectives and brand standards.
• Monitor and analyze campaign performance including open rates, CTR, conversions, and deliverability; provide actionable insights.
• Create and maintain automated nurture programs and drip campaigns to support lead lifecycle and conversion goals.
• Ensure email campaigns follow best practices for deliverability, compliance (CAN-SPAM, GDPR), and accessibility.
• Support A/B testing strategies to optimize subject lines, content, send times, and targeting approaches.
• Maintain data quality and segmentation accuracy within email lists; troubleshoot list hygiene issues.
• Partner with Salesforce teams to align campaigns with CRM data and lead tracking.
• Document campaign processes and provide training to stakeholders.
• Stay current on email marketing trends and platform updates, recommending improvements.

Skills

Email marketing

Marketing automation

Campaign management

Data-driven marketing

Salesforce CRM

A/B testing

Audience segmentation

Project management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Marketing Cloud Account Engagement (Pardot)

Beefree

Figma

Microsoft Office

Job description

CorVel Corporation in Irvine, CA is seeking an Email Marketing Specialist to translate marketing goals into targeted, data-driven campaigns. You will develop, execute, and optimize email programs, manage segmentation, and support lead lifecycle initiatives in a fast-paced team.

This fully remote role requires hands-on experience with Marketing Cloud Account Engagement (Pardot), A/B testing, analytics, and collaboration with marketing, sales, and IT.