Remote Email Marketing Specialist: Data-Driven Campaigns

OpenKrill; United States; On-site; USD 39,000 - 52,000; Full time

Job summary

Natera, a global leader in cfDNA testing, seeks an Email Marketing Specialist to plan, execute, and optimize email initiatives that drive engagement and ROI. You will manage end-to-end campaign production, including audience segmentation, email building, QA, and performance analysis, collaborating across content and design teams to deliver brand-aligned assets.

The ideal candidate is detail-oriented with 2+ years in email marketing, hands-on experience with Eloqua/Marketo/SFMC/HubSpot, and a

Qualifications

• Bachelor's degree in business, marketing, related field, or equivalent in experience.
• 2+ years in email marketing.
• Hands-on experience with enterprise ESPs (e.g., Eloqua, Marketo, SFMC, HubSpot) and basic HTML/CSS for email.
• Experience in BioTech or Healthcare industry preferred.
• Deep understanding of deliverability, segmentation, and dynamic content.

Responsibilities

• Campaign Execution: Plan and manage the deployment of diverse email campaigns, including newsletters, GTM initiatives, and lifecycle/triggered automations.
• Production & QA: Manage production schedules to ensure on-time delivery while conducting rigorous QA to guarantee alignment with deliverability best practices and legal compliance.
• Optimization: Maintain audience segmentation and automated workflows; develop a testing roadmap to optimize subject lines, CTAs, and layouts.
• Reporting: Monitor metrics and provide actionable insights/recommendations to improve open rates, CTR, and conversions.
• Collaboration: Partner with content and design teams to develop brand-aligned assets and coordinate tasks using project management tools (e.g., Wrike, Asana).

Skills

Analytical thinking

Communication

Detail oriented

Cross functional collaboration

Education

Bachelor's degree in business/marketing or related field

Tools

Eloqua

Marketo

SFMC

HubSpot

HTML/CSS for email

Job description

Natera, a global leader in cfDNA testing, seeks an Email Marketing Specialist to plan, execute, and optimize email initiatives that drive engagement and ROI. You will manage end-to-end campaign production, including audience segmentation, email building, QA, and performance analysis, collaborating across content and design teams to deliver brand-aligned assets.

The ideal candidate is detail-oriented with 2+ years in email marketing, hands-on experience with Eloqua/Marketo/SFMC/HubSpot, and a