Remote Email Marketing & Automation Lead

Mutual of Omaha; United States; Remote; USD 76,000 - 97,000; Full time

Benefits offered by this job

401(k) plan with company match

Bonus opportunity

Remote-friendly

Job summary

Mutual of Omaha's Life Insurance Solutions Marketing team is seeking an Email Marketing Program Manager to build, test, and deploy customer- and broker-facing email campaigns in Salesforce Marketing Cloud. This hands-on role blends strategy, data, and technology to deliver high-performing automated journeys.

You'll develop dynamic, data-driven content with HTML/CSS/AMPscript, ensure CAN-SPAM/CCPA compliance, and collaborate across creative and technical teams while working remotely from the

Qualifications

• Hands-on experience in Salesforce Marketing Cloud (Journey Builder, Automation Studio, triggered sends).
• Proficiency with HTML, CSS, and AMPscript to develop responsive, data-driven emails.
• Strong knowledge of email marketing best practices and compliance standards (CAN-SPAM, CCPA).
• Excellent cross-functional collaboration with creative and technical teams.

Responsibilities

• Build, test, and deploy email campaigns and automated journeys in Salesforce Marketing Cloud.
• Create dynamic, personalized content using data-driven approaches.
• Work with systems to improve efficiency and support evolving marketing strategies.
• Translate business goals into scalable automation solutions and share best practices.

Skills

Salesforce Marketing Cloud

HTML

CSS

AMPscript

CAN-SPAM & CCPA compliance

Email marketing best practices

Cross-functional collaboration

Problem-solving

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Movable Ink

APIs / integrations

SQL

Job description

Mutual of Omaha's Life Insurance Solutions Marketing team is seeking an Email Marketing Program Manager to build, test, and deploy customer- and broker-facing email campaigns in Salesforce Marketing Cloud. This hands-on role blends strategy, data, and technology to deliver high-performing automated journeys.

You'll develop dynamic, data-driven content with HTML/CSS/AMPscript, ensure CAN-SPAM/CCPA compliance, and collaborate across creative and technical teams while working remotely from the