Email Marketing Program Manager

Mutual of Omaha; United States; Remote; USD 76,000 - 97,000; Full time

Benefits offered by this job

401(k) plan with company match

Bonus opportunity

Remote-friendly

Job summary

Mutual of Omaha's Life Insurance Solutions Marketing team is seeking an Email Marketing Program Manager to build, test, and deploy customer- and broker-facing email campaigns in Salesforce Marketing Cloud. This hands-on role blends strategy, data, and technology to deliver high-performing automated journeys.

You'll develop dynamic, data-driven content with HTML/CSS/AMPscript, ensure CAN-SPAM/CCPA compliance, and collaborate across creative and technical teams while working remotely from the

Qualifications

• Hands-on experience in Salesforce Marketing Cloud (Journey Builder, Automation Studio, triggered sends).
• Proficiency with HTML, CSS, and AMPscript to develop responsive, data-driven emails.
• Strong knowledge of email marketing best practices and compliance standards (CAN-SPAM, CCPA).
• Excellent cross-functional collaboration with creative and technical teams.

Responsibilities

• Build, test, and deploy email campaigns and automated journeys in Salesforce Marketing Cloud.
• Create dynamic, personalized content using data-driven approaches.
• Work with systems to improve efficiency and support evolving marketing strategies.
• Translate business goals into scalable automation solutions and share best practices.

Skills

Salesforce Marketing Cloud

HTML

CSS

AMPscript

CAN-SPAM & CCPA compliance

Email marketing best practices

Cross-functional collaboration

Problem-solving

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Movable Ink

APIs / integrations

SQL

Job description

Location: Remote
Work Type: Full Time Regular
Job No: 505219
Categories: Marketing/Communications
Application Closes: Closes Sep 25, 2026

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Bring your technical expertise and creative problem-solving to Mutual of Omaha’s Life Insurance Solutions Marketing team! As our Email Marketing Program Manager, you’ll be the go‑to expert for building, optimizing, and scaling email programs that help us connect with customers and brokers in meaningful ways. This is a hands‑on role for someone who loves to blend strategy, data, and technology to deliver high‑performing marketing campaigns.

WHAT WE CAN OFFER YOU:

• Estimated Salary: $75,500 - $97,000, plus annual bonus opportunity.
• 401(k) plan with a 2% company contribution and 6% company match.
• Applicants for this position must not now, nor at any point in the future, require sponsorship for employment.

WHAT YOU'LL DO:

• Build, test, and deploy email campaigns and automated journeys in Salesforce Marketing Cloud, ensuring each campaign runs smoothly from setup to send.
• Use data and advanced ESP capabilities to create dynamic, personalized content that delivers meaningful customer experiences.
• Use Salesforce Marketing Cloud in combination with other systems to improve efficiency, strengthen capabilities, and support evolving marketing strategies.
• Translate business goals into scalable automation solutions, documenting and sharing best practices to drive consistency across the team.
• Troubleshoot technical and deliverability issues to ensure strong inbox placement and maintain Mutual of Omaha’s trusted email reputation.

WHAT YOU’LL BRING:

• At least 2 years of hands‑on experience in Salesforce Marketing Cloud (Journey Builder, Automation Studio, triggered sends) and a deep understanding of how to build complex automated programs.
• Proficiency with HTML, CSS, and AMPscript, with the ability to develop responsive, data‑driven emails.
• Strong knowledge of email marketing best practices, testing, and compliance standards such as CAN‑SPAM and CCPA.
• Excellent cross‑functional collaboration skills, with the ability to work alongside creative and technical teams to bring campaigns from concept to inbox while meeting brand and regulatory standards.
• Strong prioritization and problem‑solving skills, with the focus to keep pace without sacrificing accuracy.
• You promote a collaborative culture, value different ideas and opinions, and listen courageously, remaining curious in all that you do.
• Able to work remotely with access to a high‑speed internet connection and located in the United States or Puerto Rico.

PREFERRED:

• 3+ years of Salesforce Marketing Cloud experience.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; or equivalent professional experience.
• Familiarity with SQL for building and segmenting data extensions in Salesforce Marketing Cloud.
• Experience working with APIs or system‑to‑system integrations that support automation at scale.
• Experience creating dynamic email solutions with tools such as Movable Ink.
• A background in digital marketing strategy or the financial services industry, bringing a deeper understanding of audience behavior and customer engagement.

We value unique experience, skills, and passion for innovation. If your experience aligns with the listed requirements,

Together we achieve greatness. Not only is this a core value, but it’s also representative of the kind of place we are — built by the strength and integrity of our employees. It’s why we’re named a “Great Place to Work”.

Surround yourself with an authentic and inclusive culture. Your strengths and differences will be valued and celebrated by a diverse community of co‑workers.