Remote-Eligible Content Marketing Strategist

University of Denver; Denver (CO); Hybrid; USD 54,000 - 66,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Retirement plan

Tuition benefit

ECO pass

Job summary

The University of Denver is seeking a Content Marketing Specialist to coordinate and execute DU’s content marketing strategy. You will attract potential students, donors and partners by extending reach, visibility and affinity for the DU brand through engaging content across channels.

You will collaborate across campus, uphold brand standards, and contribute to data-driven storytelling while embracing accessibility and AI-assisted tooling with human review.

Qualifications

• Bachelor’s degree in Marketing, Public Relations, Communications, or related field plus 2 years of professional experience with marketing content strategy or equivalent.

Responsibilities

• Curate and create content for web, social, email, video, and print across multiple channels.
• Build distribution strategies for collaborative storytelling projects reaching the right audiences.
• Maintain proof-point library with relevant rankings, stats and figures.
• Cultivate user-generated content to extend authentic reach to prospective students and key audiences.
• Attend photo/video shoots to ensure alignment with brand and content strategy; support multi-channel content plan.

Skills

Content marketing

Copywriting

SEO

AI content tools

Data interpretation

Project management

Brand voice

Accessibility

Education

Bachelor’s degree in Marketing, Public Relations, Communications, or a related field

Tools

Salesforce Marketing Cloud

Wrike/Asana

Job description

The University of Denver is seeking a Content Marketing Specialist to coordinate and execute DU’s content marketing strategy. You will attract potential students, donors and partners by extending reach, visibility and affinity for the DU brand through engaging content across channels.

You will collaborate across campus, uphold brand standards, and contribute to data-driven storytelling while embracing accessibility and AI-assisted tooling with human review.