Remote Content Marketing Specialist

The University Of Denver; Denver (CO); Hybrid; USD 60,000 - 69,000; Full time

Benefits offered by this job

Medical benefits

Tuition benefit

ECO pass

Job summary

The University of Denver is seeking a Content Marketing Specialist to lead the university’s content marketing strategy, attracting prospective students, donors, and thought leaders to engage with DU. You will help extend reach, visibility, and affinity for the DU brand through compelling storytelling across channels.

The successful candidate will have excellent writing, strong attention to detail, and strong project management skills, collaborating across campus to uphold brand standards and

Qualifications

• Bachelor’s degree in Marketing, Public Relations, Communications with 2 years of professional marketing content strategy experience.
• Experience writing marketing copy in a brand-focused tone with optimization for reach and engagement.
• Familiarity with generative AI content tools and a thoughtful, ethical approach to using them.

Responsibilities

• Curate and create content for multiple channels including web, social, video, email, radio, print, and on-site activations.
• Develop distribution strategies for collaborative storytelling projects to reach the right audiences at the right time.
• Coordinate across design, multimedia, communications, social media, and brand teams and manage external vendors.
• Monitor content performance and optimize for discovery, engagement and conversions.

Skills

Writing for marketing

Content strategy

Project management

AI content tools

Brand voice & style

Education

Bachelor’s degree in Marketing, Public Relations, Communications

Tools

Salesforce Marketing Cloud

Wrike

Asana

Job description

The University of Denver is seeking a Content Marketing Specialist to lead the university’s content marketing strategy, attracting prospective students, donors, and thought leaders to engage with DU. You will help extend reach, visibility, and affinity for the DU brand through compelling storytelling across channels.

The successful candidate will have excellent writing, strong attention to detail, and strong project management skills, collaborating across campus to uphold brand standards and