Content Marketing Specialist

The University Of Denver; Denver (CO); Hybrid; USD 60,000 - 69,000; Full time

Benefits offered by this job

Medical benefits

Tuition benefit

ECO pass

Job summary

The University of Denver is seeking a Content Marketing Specialist to lead the university’s content marketing strategy, attracting prospective students, donors, and thought leaders to engage with DU. You will help extend reach, visibility, and affinity for the DU brand through compelling storytelling across channels.

The successful candidate will have excellent writing, strong attention to detail, and strong project management skills, collaborating across campus to uphold brand standards and

Qualifications

• Bachelor’s degree in Marketing, Public Relations, Communications with 2 years of professional marketing content strategy experience.
• Experience writing marketing copy in a brand-focused tone with optimization for reach and engagement.
• Familiarity with generative AI content tools and a thoughtful, ethical approach to using them.

Responsibilities

• Curate and create content for multiple channels including web, social, video, email, radio, print, and on-site activations.
• Develop distribution strategies for collaborative storytelling projects to reach the right audiences at the right time.
• Coordinate across design, multimedia, communications, social media, and brand teams and manage external vendors.
• Monitor content performance and optimize for discovery, engagement and conversions.

Skills

Writing for marketing

Content strategy

Project management

AI content tools

Brand voice & style

Education

Bachelor’s degree in Marketing, Public Relations, Communications

Tools

Salesforce Marketing Cloud

Wrike

Asana

Job description

The University Relations division at the University of Denver speaks with a unified, authentic and resonant voice to strategically advance the university’s brand with four goals in mind:

• To promote and protect DU’s reputation
• To inspire students to enroll and engage
• To increase inclusion
• To strengthen the University

The University Relations (UR) team aims to strengthen DU’s strategic position locally, regionally and nationally through data-driven and authentic storytelling across multiple channels with focused support on the university’s value drivers: academics and research; enrollment and admissions, athletics and advancement. Whether through public or media relations, digital strategies, social media, print, podcast, issues or crisis management, community relations or thought leadership and training, UR drives results through narratives that involve words, pictures and design. With true understanding of and connection with our diverse audiences, we aim to foster collaborative problem solving, creativity and innovation.

Position Summary

This position coordinates and executes DU’s content marketing strategy that aims to attract potential students, donors, peer institutions, thought leaders and others to engage with DU. Through increased content traffic and engagement, this position is charged with extending the reach, visibility and affinity for the DU brand.

The successful candidate will be a team player, have excellent writing skills, strong attention to detail and good organizational and project management skills. Through both internal and cross-campus collaboration, the content marketing specialist will uphold brand standards within and outside of the University.

Essential Functions

Content Creation, Curation & Strategy

• Curate and create content tailored for multiple distribution channels, including but not limited to web, social media, short-form video, long-form copywriting, scriptwriting, email, radio, print, on-site activations, and more.
• Build distribution strategies for collaborative storytelling projects designed to introduce the right content to the right audiences at the right time.
• Maintain the University proof-point library of relevant and timely rankings, stats, facts and figures for incorporation into marketing content.
• Cultivate user-generated content to extend authentic reach with prospective students and key audiences.
• Attend photo and video shoots for content marketing projects to ensure alignment with brand and content strategy.Assist with the development, execution, and monitoring of University Relations’ multi-channel content marketing strategy.

Cross‑Functional Coordination & Collaboration

• Contribute to project and creative briefs that clearly outline project objectives and deliverables, serving as lead coordinator for content creation across multiple teams, including design, multimedia, communications, social media and brand, as well as outside vendors and partners.
• Identify content opportunities across campus and external communities that mutually support unit and institutional goals and objectives.
• Facilitate reviews and implement feedback, leveraging knowledge of the target audience and brand voice and style.
• Act as a brand ambassador with internal and external collaborators.
• Support special projects, events and social media initiatives as they arise.

Optimization, Analytics & Distribution

• Apply marketing best practices to amplified brand stories, including conversion optimization and clear calls-to-action.
• Optimize content for discovery and engagement through SEO strategies, emerging answer-engine (AI search) optimization, and social media optimization.
• Identify opportunities for optimization, regularly monitoring asset performance and making recommendations for improvement.
• Maintain an active and comprehensive understanding of current and past marketing content and assets, ensuring our content presence is up to date and relevant.
• Build, review and analyze email deployments as needed.

Innovation, AI & Accessibility

• Monitor industry content trends, new technologies, and emerging AI practices, and make recommendations for adoption and implementation of new strategies, tools and platforms.
• Use generative AI tools responsibly to support content ideation, drafting, repurposing, and personalization, applying human review to safeguard accuracy, brand voice, and authenticity.
• Ensure content meets digital accessibility standards across channels.

Knowledge, Skills, and Abilities

• Excellent interpersonal and communication skills with diverse internal and external constituents.
• Familiarity with content marketing best practices for various media channels.
• Experience writing marketing copy in a brand-focused tone and voice, with a focus on optimization for content reach and engagement.
• Experience thinking critically and interpreting data to make recommendations for future efforts.
• Ability to manage multiple, simultaneous projects with meticulous attention to detail.
• Strong organizational, prioritization and project management skills.
• Familiarity with generative AI content tools and a thoughtful, ethical approach to using them while preserving accuracy and brand voice.
• Knowledge of digital accessibility standards (e.g., WCAG) and inclusive content practices.

Required Qualifications

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field plus 2 years of professional experience supporting marketing content strategy; OR any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Preferred Qualifications

• Experience in a higher education setting or other large, complex organization.
• Experience building and deploying emails in Salesforce Marketing Cloud or a similar platform.
• Experience coordinating with external vendors.
• Familiarity with the higher education market.
• Experience with project management software, such as Wrike or Asana.

Working Environment

• Standard office environment.
• Unexpected interruptions occur often and stress level is moderate to high.
• Noise level is quiet to moderate.

Physical Activities

• Ability to work in front of a computer for extended periods of time.
• Occasionally required to move about the office/campus.

Work Schedule

Monday - Friday, 8:00 a.m. - 4:30 p.m. In accordance with the University’s flexible work policy, this position is eligible to be considered for partial remote work. Further details regarding this plan will be determined with the hiring manager and are dependent on the division and team specific needs.

Salary Grade Number: The salary grade for the position is 9.

Salary Rate: The salary rate for this position is $60,000.

The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidate’s sex or any other protected status.

Benefits:

The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass.

• medical
• dental
• retirement
• paid time off
• tuition benefit
• ECO pass

The University of Denver is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including sex stereotypes, sex characteristics, sexual orientation, gender identity, and gender expression), marital, family, or parental status, pregnancy or related conditions, national origin, disability, or status as a protected veteran. The University of Denver does not discriminate and prohibits discrimination on the basis of race, color, national origin, ancestry, age, religion, creed, disability, sex (including sex stereotypes, sex characteristics, sexual orientation, gender identity, and gender expression), marital family, and parental status, pregnancy, genetic information, military enlistment, or veteran status, and any other class of individuals protected from discrimination under federal, state, or local law, regulation, or ordinance in any of the University’s educational programs and activities, and in the employment (including application for employment) and admissions (including application for admission) context, as required by Title IX of the Education Amendments of 1972; the Americans with Disabilities Act; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; the Equal Pay Act; the Colorado Equal Pay for Equal Work Act; the Colorado Protecting Opportunities and Worker's Rights (“POWR”) Act; and any other federal, state, and local laws, regulations, or ordinances that prohibit discrimination, harassment, and/or retaliation. For more information, please see the University of Denver's Non‑Discrimination‑Statement.

All offers of employment are based upon satisfactory completion of a criminal history and National Sex Offender Registry background check.