Strategic Social Media Lead — Remote-Eligible

The University Of Denver; Denver (CO); Hybrid; USD 68,000 - 83,000; Full time

Benefits offered by this job

medical

dental

retirement

paid time off

tuition benefit

ECO pass

Job summary

The University of Denver is seeking a Manager, Social Media to lead the university’s brand social channels. You will set strategic direction, editorial standards, and performance goals, while guiding day-to-day execution and serving as the primary consultative resource on social media strategy for units across DU.

You will supervise staff and interns, partner with executives on crisis handling, and elevate the University’s national visibility through data-driven storytelling aligned with DU’s

Qualifications

• Bachelor’s degree in public relations, marketing, communications, or a related field plus three (3) years of experience managing social media content creation and platforms for a brand, which includes 2 years directly supervising staff, interns, and/or contractors; OR any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.
• Experience managing branded content and audience engagement on major platforms (e.g. Twitter/X, LinkedIn, YouTube, Facebook, Instagram, TikTok, Bluesky).

Responsibilities

• Set strategic vision and editorial direction for the University’s branded social media channels; oversee content creation, publishing and channel management.
• Direct paid social media campaigns; optimize for reach, targeting, and budget allocations.
• Oversee social publishing calendar; align with integrated marketing strategies.
• Collaborate on video and graphic content strategy across per-platform formats; ensure best practices.
• Own measurement framework and reporting; translate trends into strategic recommendations.

Skills

Social media strategy

Paid & organic content

Content management

Sprout Social

Writing & grammar

Cross-functional leadership

Education

Bachelor’s degree in PR/Marketing/Communications

Tools

Sprout Social

Video & graphic strategy

Job description

The University of Denver is seeking a Manager, Social Media to lead the university’s brand social channels. You will set strategic direction, editorial standards, and performance goals, while guiding day-to-day execution and serving as the primary consultative resource on social media strategy for units across DU.

You will supervise staff and interns, partner with executives on crisis handling, and elevate the University’s national visibility through data-driven storytelling aligned with DU’s