Remote eCommerce Content & Optimization Leader

Vytalogy Wellness, LLC; Oregon; Híbrido; USD 111.000 - 144.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Dental insurance

Vision insurance

401K with match

Paid time off

Parental leave

Disability insurance

Life insurance

Wellness programs

Descripción de la vacante

Vytalogy Wellness, LLC is seeking a Manager, eCommerce Content & Optimization to lead content and digital experiences that help consumers discover and purchase Vytalogy products across direct-to-consumer sites and retailer channels.

This hands-on role owns content strategy, website optimization, ratings and reviews, search optimization, and agency delivery, collaborating with Brand and Sales to optimize digital shelves and launches.

Formación

• Bachelor's degree in Marketing, Communications, eCommerce, Business or a related field.
• 6+ years of experience in digital content, eCommerce, DTC, digital merchandising, SEO or a related discipline.
• Hands-on experience with Shopify or a comparable eCommerce platform.
• Experience optimizing product detail pages, category pages and digital shopping experiences.
• Working knowledge of SEO, web analytics, conversion optimization and content measurement.
• Experience leading agencies and complex cross-functional projects.
• Strong written communication, editorial judgment and attention to detail.
• Experience with Syndigo or another digital-shelf platform preferred.
• Experience with Bazaarvoice, Yotpo or a comparable ratings-and-reviews platform preferred.
• Consumer health, wellness or another regulated consumer category a plus.

Responsabilidades

• Own the digital commerce content and optimization roadmap across DTC websites and priority retailer eCommerce pages.
• Optimize product detail pages, category pages, landing pages, educational content, imagery, video and product information.
• Lead content and merchandising requirements for website refreshes, product launches and DTC enhancements.
• Identify and prioritize conversion-rate optimization opportunities using performance data and shopper insights.
• Partner with Sales and eCommerce to improve digital-shelf content and launch readiness across priority retailers.
• Lead SEO, answer-engine optimization and responsible AI-content optimization initiatives (AEO/AIO).
• Manage ratings-and-reviews platforms, migrations, product mapping and approved review-generation programs.
• Partner with Brand and Social/Influencer Marketing to translate shopper needs into content requirements and adapt approved brand and creator assets for DTC and retailer eCommerce channels.
• Establish content standards, approval workflows and quality-assurance processes.
• Lead agency deliverables, timelines, budgets, scopes of work and performance reviews.
• Measure qualified traffic, engagement, conversion, revenue per session, content effectiveness and delivery efficiency.

Conocimientos

Digital content

eCommerce

Shopify

SEO

Web analytics

Conversion optimization

Agency management

Editorial judgment

Cross-functional projects

Communication

Educación

Bachelor's degree in Marketing, Communications, eCommerce, Business or related field

Herramientas

Syndigo

Bazaarvoice

Yotpo

Shopify

Descripción del empleo

Vytalogy Wellness, LLC is seeking a Manager, eCommerce Content & Optimization to lead content and digital experiences that help consumers discover and purchase Vytalogy products across direct-to-consumer sites and retailer channels.

This hands-on role owns content strategy, website optimization, ratings and reviews, search optimization, and agency delivery, collaborating with Brand and Sales to optimize digital shelves and launches.