eCommerce Content & Optimization Lead (Remote)

Vytalogy, LLC; Los Angeles, Boulder, Haslet (CA, CO, TX); Remote; USD 111,000 - 144,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401K with company matching

Paid sick days

Paid vacation

Holidays

Paid parental leave

Short-term and long-term disability

Life insurance

Wellness programs

Job summary

Vytalogy, LLC is seeking a Manager of eCommerce Content & Optimization to drive digital experiences across DTC and retailer channels. This hands-on role owns content strategy, site optimization, product content, ratings and reviews, and AI-content initiatives to improve shopper journeys.

You will lead content standards, optimize pages, and collaborate with Brand, Sales, and Influencer Marketing to translate shopper needs into compelling content for DTC and retailers.

Qualifications

• Bachelor's degree in Marketing, Communications, eCommerce, Business or a related field.
• 6+ years of experience in digital content, eCommerce, DTC, digital merchandising, SEO or a related discipline.
• Hands-on experience with Shopify or a comparable eCommerce platform.
• Experience optimizing product detail pages, landing pages and digital shopping experiences.
• Working knowledge of SEO, web analytics, conversion optimization and content measurement.
• Experience leading agencies and complex cross-functional projects.
• Strong written communication, editorial judgment and attention to detail.
• Experience with Syndigo or another digital-shelf platform preferred.
• Experience with Bazaarvoice, Yotpo or a comparable ratings-and-reviews platform preferred.
• Consumer health, wellness or another regulated consumer category a plus.

Responsibilities

• Own the digital commerce content and optimization roadmap across DTC websites and priority retailer eCommerce pages.
• Optimize product detail pages, category pages, landing pages, educational content, imagery, video and product information.
• Lead content and merchandising requirements for website refreshes, product launches and DTC enhancements.
• Identify and prioritize conversion-rate optimization opportunities using performance data and shopper insights.
• Partner with Sales and eCommerce to improve digital-shelf content and launch readiness across priority retailers.
• Lead SEO, answer-engine optimization and responsible AI-content optimization initiatives (AEO/AIO).
• Manage ratings-and-reviews platforms, migrations, product mapping and approved review-generation programs.
• Partner with Brand and Social/Influencer Marketing to translate shopper needs into content requirements and adapt approved brand and creator assets for DTC and retailer eCommerce channels.
• Establish content standards, approval workflows and quality-assurance processes.
• Lead agency deliverables, timelines, budgets, scopes of work and performance reviews.
• Measure qualified traffic, engagement, conversion, revenue per session, content effectiveness and delivery efficiency.

Skills

Editorial judgment

Strong written communication

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, eCommerce, Business or related field

Tools

Shopify

Syndigo

Bazaarvoice / Yotpo

Job description

Vytalogy, LLC is seeking a Manager of eCommerce Content & Optimization to drive digital experiences across DTC and retailer channels. This hands-on role owns content strategy, site optimization, product content, ratings and reviews, and AI-content initiatives to improve shopper journeys.

You will lead content standards, optimize pages, and collaborate with Brand, Sales, and Influencer Marketing to translate shopper needs into compelling content for DTC and retailers.