Remote Director, Paid Growth & Subscriptions

Jobicy; United States; Remote; USD 237,000 - 290,000; Full time

Benefits offered by this job

Stock options

Health benefits (US)

Remote-first culture

Job summary

DuckDuckGo, a remote-first online protection company, seeks a Director of Paid Marketing to build and scale a profitable paid subscriber acquisition program across channels while partnering with product, design, data science and finance. You will own KPI development, budget allocation, and performance measurement.

You will lead roadmaps, prioritize projects, and guide cross-functional teams to ensure marketing performance is measured with confidence.

Qualifications

• 10+ years of professional experience in marketing, with 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers).
• Deep strategic expertise with marketing channels, integrated campaign planning and execution, performance measurement, audience alignment, and creative best practices.
• Proven track record of launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, developing media plans, establishing measurement frameworks.

Responsibilities

• Own KPI development, campaign strategy, budget and resource allocation, and performance measurement.
• Lead strategic roadmapping, prioritize high-impact projects, and resource cross-functional teams.
• Ensure marketing performance is measured with a high degree of confidence.
• Prove that paid marketing growth and privacy-respecting advertising practices are compatible.
• Use aggregate measurement, experimentation, and strong judgment rather than user-level targeting.

Skills

Paid marketing

Campaign strategy

Budget management

Analytics & measurement

Team leadership

Cross-functional collaboration

AI tools usage

Tools

App Store Ads

Paid Social

Mobile Ad Networks

Job description

DuckDuckGo, a remote-first online protection company, seeks a Director of Paid Marketing to build and scale a profitable paid subscriber acquisition program across channels while partnering with product, design, data science and finance. You will own KPI development, budget allocation, and performance measurement.

You will lead roadmaps, prioritize projects, and guide cross-functional teams to ensure marketing performance is measured with confidence.