Senior Growth Marketing Manager (Subscriptions)

Coinscapture; Northern (KY); Hybrid; USD 152,000 - 205,000; Full time

Benefits offered by this job

Stock options

Health benefits (US)

Job summary

DuckDuckGo is seeking a Senior Growth Marketing Manager to own high-priority paid subscriber campaigns. You will plan, execute, and optimize tests across channels to maximize profitable subscriber growth and support a new paid subscriptions program.

You will collaborate with Engineering and Product to improve landing pages, funnels and instrumentation. Ideal candidates have extensive experience in digital advertising, analytics, and multi-channel marketing for freemium consumer apps, with a

Qualifications

• 7+ years of experience in digital advertising roles with focus on paid acquisition.
• Experience with strategic planning and execution in digital marketing platforms.
• Hands-on experience launching paid subscription programs from scratch.
• Proven ability to drive subscription growth within high-traffic products.
• Collaboration with Engineering and Product to optimize landing pages, funnels and instrumentation.
• Ability to manage complex, ambiguous projects across business strategy and marketing.
• Advanced analytics including app economics, lift testing, modeling and data analysis.
• Excellent verbal and written communication skills.

Responsibilities

• Own high-priority marketing campaigns for paid subscriptions.
• Plan, execute, test and optimize campaigns to drive profitable paid subscriber growth.
• Create and execute a new marketing program for paid subscriptions.
• Lead channel tests, creative testing and optimization of subscriber conversion.

Skills

Digital advertising

Paid acquisition

Strategic planning

Subscription growth

Landing pages

Funnel optimization

Data analysis

Communication

Job description

Who We Are

Hi, we're DuckDuckGo, the online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, annual revenue now exceeds $100m USD and millions use our browser on Mac, Windows, iOS, and Android, our search engine, and the DuckDuckGo subscription. We also offer private, useful, and optional AI, including Duck.ai, which lets you chat privately with ChatGPT, Claude, and other AIs, all in one place. Our culture of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects, from scoping and execution to postmortem. If you're seeking end-to-end ownership of your work, you've come to the right place

Your Team and Role

Working on the Marketing & Communications Functional Team, you'll drive profitable acquisition of paid subscribers and work on related projects that aim to help millions of people take back control of their personal information.

Recent projects include:

• Supporting strategy and planning for new paid advertising initiatives to profitably scale subscriptions
• Launching new ad channel tests and measuring incremental lift
• Executing in-market tests for new creative and messaging following a brand refresh

About You

As a Senior Growth Marketing Manager, you'll manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable paid subscriber growth. This role will help create and execute a new marketing program for paid subscriptions. You'll deliver results from new channel testing, creative testing, and by optimizing paid subscriber conversion. The right person is excited to prove that paid marketing growth and privacy-respecting advertising practices aren't at odds - they're our edge. You know how to use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.

Eligibility and Experience

• 7+ years of experience in digital advertising roles, with 2+ years of experience in paid acquisition for freemium consumer subscription apps preferred.
• Demonstrated experience with both strategic planning and execution in digital marketing platforms (app store ads, paid social, mobile app networks) to profitably scale app subscriber growth.
• Hands-on expertise standing up paid subscription programs from scratch, with a track record of scaling subscriber growth profitably against LTV and payback - not just acquisition costs.
• Experience driving subscription growth within an established, high-traffic product where subscription revenue is a secondary - not primary - revenue model, preferred.
• Track record partnering with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation.
• Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics.
• Advanced analytical and measurement abilities, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
• Excellent communication skills - you can clearly articulate recommendations and rationale, whether verbal or written.

Compensation

$178,500 USD annually and stock options. Compensation is transparent across the organization, and all team members within the same professional level and global region receive the same compensation.

Eligibility for company-sponsored health benefits

Eligibility for company-sponsored health benefits is limited to team members based in the United States. This program does not extend to team members located in other countries, such as Canada or the UK.

Our Team

Member Support

Guide explains how we prioritize your wellbeing including paid parental leave, office setup, and co-working allowances.

Hiring Process

Hiring works best when it's a two-way street. Learn how we help you get to know DuckDuckGo, envision your future role here, and find out more about how we hire.

Diversity, Equity and Inclusion

DuckDuckGo provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.

Accessibility

We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to [e-mail] to let us know the nature of your request.

Requirements

• You’ll be required to attend meetings on camera via video conferencing
• Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days). While exten…