Remote Director, Paid Marketing — Growth & Profitability

DuckDuckGo; United States; Remote; USD 237,000 - 290,000; Full time

Benefits offered by this job

Stock options

US health benefits eligibility

Paid parental leave

Co-working allowances

Office setup

Job summary

DuckDuckGo, a remote-first online protection company, is seeking a Director of Paid Marketing to lead and scale a profitable paid subscriber acquisition program. You will partner with marketing, product, design, user insights, data science, and finance to own KPI development, campaign strategy, budget and resource allocation, and performance measurement.

The role emphasizes cross-functional leadership, end-to-end ownership, and the use of aggregate measurement and AI-powered workflows to drive

Qualifications

• 10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers).
• Deep strategic expertise with marketing channels (e.g., app store ads, paid social, mobile app networks), integrated campaign planning and execution, performance measurement, audience alignment, and creative best practices.
• Proven track record of launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, developing media plans, establishing measurement frameworks, and shaping creative and messaging.
• Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) and multiple products.
• Skill in developing others, not just directing them, with demonstrated improvements in collaboration, expertise, productivity, and business impact.
• Ability to apply first-principles thinking to break down ambiguous growth opportunities, challenge assumptions, identify the key drivers, and turn them into focused, achievable initiatives.
• Comfort working in resource-constrained orgs where opportunity cost and impact are key drivers for prioritization and resource allocation.
• High capability in analytics and measurement, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
• Excellent communication skills – you can clearly articulate recommendations and rationale, verbally and in writing, at all organizational levels.
• Willingness to use AI and build effective workflows, accelerating work through AI agents.

Responsibilities

• Leading the development of and alignment around a break-even model that defines a profitable CPA.
• Planning integrated campaigns and securing buy-in to drive profitable paid subscriber growth.
• Designing and executing rapid testing cycles to identify and scale successful tactics.

Skills

Paid marketing

Strategic leadership

KPI development

Campaign strategy

Budget management

Resource allocation

Performance measurement

Cross-functional collaboration

Analytics and measurement

AI workflow usage

Tools

App store ads

Paid social

Mobile app networks

Job description

DuckDuckGo, a remote-first online protection company, is seeking a Director of Paid Marketing to lead and scale a profitable paid subscriber acquisition program. You will partner with marketing, product, design, user insights, data science, and finance to own KPI development, campaign strategy, budget and resource allocation, and performance measurement.

The role emphasizes cross-functional leadership, end-to-end ownership, and the use of aggregate measurement and AI-powered workflows to drive