Remote Director of Retention Strategy & Growth

DIRECTV; Boise (ID); Remote; USD 134,000 - 244,000; Full time

Job summary

DIRECTV is seeking a strategic retention leader to own the 6–12 month roadmap and drive company-wide retention initiatives across multiple product lines.

You will design test-and-learn programs, perform cohort analyses, and collaborate with Care and analytics teams to deliver measurable business impact. A strong track record in GTM retention strategies and executive communication is required.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• 5–7 years of progressive experience in retention strategy with leadership responsibility.
• Proven track record leading go-to-market retention strategies that drive measurable outcomes.
• Deep understanding of business trends, competitive dynamics, and marketing methodologies.
• Strong expertise in campaign performance analytics and marketing measurement frameworks.
• Demonstrated ability to solve complex problems with strategic solutions.
• Experience managing budgets and making financially sound investments.
• Prior experience mentoring and developing marketing talent.
• Excellent executive communication and cross-functional influencing skills.

Responsibilities

• Set and own the 6–12 month strategic direction for the retention strategy department.
• Direct comprehensive retention strategies across multiple product lines.
• Design and manage a robust test-and-learn framework to optimize retention initiatives.
• Conduct advanced cohort analyses to tailor retention strategies for distinct segments.
• Own the full lifecycle of retention initiatives from ideation to post-launch readouts.
• Build forecasting models to project impact of retention efforts and churn goals.
• Lead omnichannel retention efforts across chat, digital self-service, and live agent channels.
• Lead, develop, and mentor a team of retention professionals.

Skills

Strategic leadership

Executive communication

Cross-functional collaboration

Marketing analytics

Problem solving

Education

Bachelor's degree in Marketing, Business or related field

MBA (preferred)

Job description

DIRECTV is seeking a strategic retention leader to own the 6–12 month roadmap and drive company-wide retention initiatives across multiple product lines.

You will design test-and-learn programs, perform cohort analyses, and collaborate with Care and analytics teams to deliver measurable business impact. A strong track record in GTM retention strategies and executive communication is required.