Director, Audience & Programmatic Product Strategy

Gannett; United States; Remote; USD 160,000 - 180,000; Full time

Job summary

Gannett is seeking a strategic Product Director to lead the evolution of our audience, media, and advertising platform capabilities across audience solutions, programmatic advertising, and owned media integration.

You will turn insights, media assets, and performance data into differentiated products that are easy to sell, plan, activate, measure, and optimize, shaping a foundational growth platform at the intersection of product, data, ad tech, and commercial transformation.

Qualifications

• 10+ years of product management in digital advertising or media platforms.
• 5+ years leading complex platform products or multi-team transformations.
• Strong understanding of programmatic advertising and audience products.
• Experience translating customer problems into platform strategy and roadmaps.
• Strong analytical and executive leadership capabilities.

Responsibilities

• Define vision, strategy, and roadmap for audience capabilities.
• Build differentiated products using first-party and advertiser data.
• Integrate owned media signals into planning, selling, delivery, and reporting workflows.
• Own strategy for direct and automated media offerings across models.
• Lead cross-functional stakeholders across Sales, Marketing, Data, Eng, Finance, Legal, and Privacy.
• Develop business cases and adoption strategies.

Skills

Product management

Digital advertising

Cross-functional leadership

Strategic thinking

Executive communication

Data analysis

Programmatic advertising

Education

MBA or equivalent experience

Bachelor's degree

Tools

Looker

Tableau

Salesforce

BigQuery

Snowflake

Databricks

GraphQL

Python

Job description

Gannett is seeking a strategic Product Director to lead the evolution of our audience, media, and advertising platform capabilities across audience solutions, programmatic advertising, and owned media integration.

You will turn insights, media assets, and performance data into differentiated products that are easy to sell, plan, activate, measure, and optimize, shaping a foundational growth platform at the intersection of product, data, ad tech, and commercial transformation.