Remote Director of Patient Experience Marketing

CG Oncology Inc; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Fully remote work environment

401K with company match

Annual performance bonuses

Health, dental, vision insurance

Unlimited PTO

Job summary

CG Oncology, Inc. is seeking a Director of Patient Experience Marketing to design and lead patient engagement initiatives across pre-launch, launch and post-launch lifecycle for cretostimogene in NMIBC.

The role drives patient education, access, and caregiver support, translating insights into highly effective programs. The candidate will shape the patient strategy, collaborate with HCP marketing, Market Access, Patient Services and advocacy groups, and lead a patient-centric omnichannel

Qualifications

• Bachelor’s degree in marketing, business administration or related field; experience may substitute.
• Ten+ years marketing experience with 7+ in patient/consumer marketing.
• Experience in pharmaceutical brand marketing.
• Oncology experience preferred; bladder cancer or urology exposure valued.
• Experience preparing for and executing a pharma product launch.
• Experience developing patient strategy, segmentation, positioning, messaging and omnichannel programs.
• Strong understanding of the oncology patient journey and decision-making.
• Experience partnering with Patient Services, Market Access and patient advocacy groups.
• Understanding of reimbursement and access considerations for physician-administered therapies.
• Experience leading agencies and managing large marketing budgets.
• Ability to operate within Regulatory, Legal and Compliance requirements.
• Willingness to travel 20–25%.

Responsibilities

• Develop and own the integrated patient and caregiver strategy for cretostimogene.
• Translate brand strategy into a clear patient strategy with objectives and measures of success.
• Lead patient launch readiness across disease education, branded communications and digital engagement.
• Develop the patient value proposition, positioning, messaging and creative strategy with the brand team.
• Create and refine a NMIBC patient journey from diagnosis to treatment and follow-up.
• Identify barriers affecting treatment decisions for patients.
• Understand patient and caregiver perceptions of disease severity and treatment options.
• Build deep understanding of patients, caregivers and decision-making through research.
• Lead patient segmentation and personas development.
• Identify differences across NMIBC patient populations.
• Lead disease education initiatives and market development plans.
• Develop patient onboarding and support resources with Patient Services.
• Partner with advocacy organizations on disease-awareness initiatives.
• Represent Patient Marketing on launch workstreams and collaborate with HCP Marketing and Sales.

Skills

10+ years marketing

Pharma marketing

Oncology knowledge

Product launch

Patient marketing strategy

Oncology patient journey

Patient Services partnerships

Reimbursement knowledge

Agency management

Regulatory compliance

Travel flexibility

Education

Bachelor’s degree in marketing/Business or related field

MBA or graduate degree preferred

Job description

CG Oncology, Inc. is seeking a Director of Patient Experience Marketing to design and lead patient engagement initiatives across pre-launch, launch and post-launch lifecycle for cretostimogene in NMIBC.

The role drives patient education, access, and caregiver support, translating insights into highly effective programs. The candidate will shape the patient strategy, collaborate with HCP marketing, Market Access, Patient Services and advocacy groups, and lead a patient-centric omnichannel