Director, Peer-to-Peer Marketing & Thought Leadership

CG Oncology, Inc.; United States; On-site; USD 180,000 - 250,000; Full time

Job summary

CG Oncology, Inc. is seeking a Director of Peer-to-Peer marketing to design and lead our P2P initiatives for cretostimogene as the company prepares for its first NMIBC launch.

The role focuses on educating urologists and other healthcare professionals about the evolving NMIBC landscape and identifying patient referral pathways. The director will develop integrated speaker programs, build a national-to-local engagement plan, and align with Marketing, Medical Affairs, and Regulatory to ensure

Responsibilities

• Develop and own the integrated peer-to-peer marketing strategy for cretostimogene.
• Define the strategic role of P2P education within the overall brand and launch strategy.
• Identify the physician behaviors, knowledge gaps and adoption barriers that can be addressed through peer education.
• Develop distinct P2P strategies for pre-launch, launch and post-launch phases.
• Determine the appropriate balance of national, regional, local, in-person and virtual peer engagement.
• Ensure P2P strategy is tightly integrated with HCP Marketing, Sales, Medical Affairs and the broader customer engagement strategy.
• Develop an approach that can evolve as cretostimogene potentially expands into additional NMIBC patient populations.
• Develop the overall commercial speaker strategy and speaker bureau operating model.
• Identify the types, number and geographic distribution of speakers required to support launch.
• Partner with appropriate internal stakeholders to identify qualified potential speakers.
• Develop speaker selection criteria based on clinical expertise, credibility, communication capabilities, customer relevance and geographic needs.
• Lead speaker onboarding, training and certification in partnership with appropriate cross-functional stakeholders.
• Build a diverse speaker faculty

Job description

CG Oncology, Inc. is seeking a Director of Peer-to-Peer marketing to design and lead our P2P initiatives for cretostimogene as the company prepares for its first NMIBC launch.

The role focuses on educating urologists and other healthcare professionals about the evolving NMIBC landscape and identifying patient referral pathways. The director will develop integrated speaker programs, build a national-to-local engagement plan, and align with Marketing, Medical Affairs, and Regulatory to ensure