Director, Peer-to-Peer Marketing

CG Oncology, Inc.; United States; On-site; USD 180,000 - 250,000; Full time

Job summary

CG Oncology, Inc. is seeking a Director of Peer-to-Peer marketing to design and lead our P2P initiatives for cretostimogene as the company prepares for its first NMIBC launch.

The role focuses on educating urologists and other healthcare professionals about the evolving NMIBC landscape and identifying patient referral pathways. The director will develop integrated speaker programs, build a national-to-local engagement plan, and align with Marketing, Medical Affairs, and Regulatory to ensure

Responsibilities

• Develop and own the integrated peer-to-peer marketing strategy for cretostimogene.
• Define the strategic role of P2P education within the overall brand and launch strategy.
• Identify the physician behaviors, knowledge gaps and adoption barriers that can be addressed through peer education.
• Develop distinct P2P strategies for pre-launch, launch and post-launch phases.
• Determine the appropriate balance of national, regional, local, in-person and virtual peer engagement.
• Ensure P2P strategy is tightly integrated with HCP Marketing, Sales, Medical Affairs and the broader customer engagement strategy.
• Develop an approach that can evolve as cretostimogene potentially expands into additional NMIBC patient populations.
• Develop the overall commercial speaker strategy and speaker bureau operating model.
• Identify the types, number and geographic distribution of speakers required to support launch.
• Partner with appropriate internal stakeholders to identify qualified potential speakers.
• Develop speaker selection criteria based on clinical expertise, credibility, communication capabilities, customer relevance and geographic needs.
• Lead speaker onboarding, training and certification in partnership with appropriate cross-functional stakeholders.
• Build a diverse speaker faculty

Job description

About CG Oncology, Inc.

Are you ready to make a difference in the world and become part of our patient-centered team that is focused on Attacking Bladder Cancer for a Better Tomorrow? At CG Oncology, we believe that by having exceptionally talented individuals on our team who share our passion and enjoy working together, we can truly achieve our Vision and Mission to benefit patients around the world.

About CG Oncology, Inc.

Are you ready to make a difference in the world and become part of our patient-centered team that is focused on Attacking Bladder Cancer for a Better Tomorrow? At CG Oncology, we believe that by having exceptionally talented individuals on our team who share our passion and enjoy working together, we can truly achieve our Vision and Mission to benefit patients around the world. Every day we are making significant advancements across our multiple pipelines and are growing rapidly to meet the needs of our patients who cannot afford to wait to benefit from our novel immunotherapies. Please review this job posting and our Values and if they resonate with you and are what you expect from your organization and team, then we would like to hear from you.

About The Role

CG Oncology is seeking a Director of Peer-to-Peer marketing to design and lead our thought leader initiatives across the pre-launch, launch and post-launch lifecycle. The Director, Peer-to-Peer Marketing will lead the development and execution of the peer-to-peer (P2P) strategy for cretostimogene (“creto”) as CG Oncology prepares for its first commercial launch in non-muscle invasive bladder cancer (NMIBC). This individual will build a comprehensive physician-to-physician engagement strategy designed to educate urologists and other appropriate healthcare professionals on the evolving NMIBC treatment landscape, appropriate patient identification, and the potential role of cretostimogene. The Director, Peer-to-Peer Marketing will be responsible for creating the strategy, infrastructure, content and operating model required to deliver high-quality peer education across national, regional, local and digital channels. This includes speaker strategy, speaker identification and development, speaker programs, advisory engagement, peer-to-peer content, field integration and measurement. The role will initially focus on high-risk BCG-unresponsive NMIBC while building the capabilities and insights required to support potential future indications, including intermediate-risk NMIBC. They will work closely with HCP Marketing, Sales, Medical Affairs, Commercial Operations, Insights & Analytics, Market Access, Regulatory, Legal and Compliance.

Essential Functions

Thought Leader Strategy

• Develop and own the integrated peer-to-peer marketing strategy for cretostimogene.
• Define the strategic role of P2P education within the overall brand and launch strategy.
• Identify the physician behaviors, knowledge gaps and adoption barriers that can most effectively be addressed through peer education.
• Develop distinct P2P strategies for pre-launch, launch and post-launch phases.
• Determine the appropriate balance of national, regional, local, in-person and virtual peer engagement.
• Ensure P2P strategy is tightly integrated with HCP Marketing, Sales, Medical Affairs and the broader customer engagement strategy.
• Develop an approach that can evolve as cretostimogene potentially expands into additional NMIBC patient populations.

Speaker Strategy Development

• Develop the overall commercial speaker strategy and speaker bureau operating model.
• Identify the types, number and geographic distribution of speakers required to support launch.
• Partner with appropriate internal stakeholders to identify qualified potential speakers.
• Develop speaker selection criteria based on clinical expertise, credibility, communication capabilities, customer relevance and geographic needs.
• Lead speaker onboarding, training and certification in partnership with appropriate cross-functional stakeholders.
• Build a diverse speaker faculty