Director, Patient Experience Marketing
CG Oncology, Inc.
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Benefits offered by this job
Job summary
CG Oncology, Inc. is seeking a Director of Patient Marketing to design and lead patient engagement initiatives across the pre-launch, launch and post-launch lifecycle for cretostimogene in NMIBC.
The ideal candidate will translate patient insights into programs that educate patients and caregivers, shape the launch strategy, and partner across Marketing, Patient Services, Market Access and Medical Affairs to drive a differentiated patient experience.
Qualifications
- Bachelor’s degree in marketing, business administration or related field; MBA or graduate degree preferred.
- 10+ years of marketing experience with at least 7+ years in patient/consumer marketing.
- Experience in pharmaceutical brand marketing.
- Oncology and bladder cancer experience strongly preferred; physician-administered oncology exposure desirable.
- Proven ability to develop patient strategy, segmentation, positioning, messaging and omnichannel programs.
- Experience preparing for and executing pharmaceutical product launches.
- Ability to collaborate with Patient Services, Market Access, Sales, Medical Affairs, Regulatory and Compliance.
Responsibilities
- Develop and own the integrated patient and caregiver strategy for cretostimogene.
- Lead patient launch readiness across disease education, branding, digital engagement and patient support.
- Develop patient value proposition, positioning, messaging and creative strategy with the brand team.
- Refine NMIBC patient journey from diagnosis through treatment and follow-up.
- Identify barriers affecting treatment decisions and understand patient perceptions of disease severity and options.
- Lead patient segmentation and personas; partner on disease education initiatives.
- Collaborate with cross-functional teams to enable access and patient onboarding resources.
- Build relationships with patient advocacy groups and strategic partners.
Skills
Education
Job description
Are you ready to make a difference in the world and become part of our patient-centered team that is focused on Attacking Bladder Cancer for a Better Tomorrow? At CG Oncology, we believe that by having exceptionally talented individuals on our team who share our passion and enjoy working together, we can truly achieve our Vision and Mission to benefit patients around the world.
Are you ready to make a difference in the world and become part of our patient-centered team that is focused on Attacking Bladder Cancer for a Better Tomorrow? At CG Oncology, we believe that by having exceptionally talented individuals on our team who share our passion and enjoy working together, we can truly achieve our Vision and Mission to benefit patients around the world.
Every day we are making significant advancements across our multiple pipelines and are growing rapidly to meet the needs of our patients who cannot afford to wait to benefit from our novel immunotherapies. Please review this job posting and our Values and if they resonate with you and are what you expect from your organization and team, then we would like to hear from you.
CG Oncology is seeking a Director of Patient Experience marketing to design and lead our patient engagement initiatives across the pre-launch, launch and post-launch lifecycle.
The Director, Patient Marketing will lead the development and execution of the patient and caregiver strategy for cretostimogene as CG Oncology prepares for its first commercial launch in non-muscle invasive bladder cancer (NMIBC).
This individual will be responsible for building a differentiated, insight-driven patient experience that helps patients and caregivers understand their disease, navigate treatment decisions, access therapy, and successfully move through the treatment journey.
The Director, Patient Marketing will initially focus on launch readiness in high-risk BCG-unresponsive NMIBC while simultaneously helping shape the patient strategy and market-development approach for potential future indications, including intermediate-risk NMIBC.
As a senior member of the Marketing organization, this leader will work closely with HCP Marketing, Patient Services, Market Access, Sales, Medical Affairs, Commercial Operations, Insights & Analytics, Regulatory, Legal, Compliance and external agency partners.
The ideal candidate combines strategic marketing leadership with a deep understanding of oncology patient journeys and the ability to translate patient insights into highly effective programs and experiences.
- Develop and own the integrated patient and caregiver strategy for cretostimogene.
- Translate the overall brand strategy into a clear patient strategy, including objectives, strategic imperatives, priorities and measures of success.
- Lead patient launch readiness across disease education, branded communications, digital engagement, patient support and treatment-experience initiatives.
- Develop the patient value proposition, positioning, messaging and creative strategy in partnership with the broader brand team.
- Develop and continually refine a comprehensive NMIBC patient journey from diagnosis through treatment and follow-up.
- Identify the critical behavioral, emotional and practical barriers affecting treatment decisions.
- Understand how patients and caregivers perceive disease severity, recurrence, progression risk and available treatment alternatives.
- Build a deep understanding of patients, caregivers and their treatment decision-making process through primary and secondary research.
- Lead development of actionable patient segmentation and patient personas.
- Identify differences in needs, motivations and behaviors across relevant NMIBC patient populations.
- Lead development of patient-facing NMIBC disease education initiatives.
- Identify opportunities to improve patient understanding of recurrence, progression risk and treatment options.
- Develop programs that help patients have more informed discussions with their urologists and care teams.
- Partner with Medical Affairs and advocacy organizations on appropriate disease-awareness initiatives.
- Serve as the primary Marketing partner to Patient Services.
- Help define the desired patient experience from prescription/treatment decision through access and treatment initiation.
- Partner on the design of patient onboarding, education and support resources.
- Partner with Medical Affairs, Corporate Affairs and other internal stakeholders to develop the company's patient advocacy strategy.
- Establish productive relationships with relevant bladder cancer patient organizations and advocacy groups.
- Incorporate advocacy and patient-community insights into commercial planning.
- Represent Patient Marketing on appropriate cretostimogene launch workstreams.
- Partner closely with HCP Marketing to deliver an integrated brand strategy.
- Collaborate with Sales and field leadership to understand patient-related barriers observed within urology practices.
- Bachelor’s degree in marketing, business administration or a related field or equivalent years of experience required. MBA or other graduate degree preferred.
- Ten (10+) years marketing experience with 7+ in patient and consumer marketing.
- Experience working in pharmaceutical brand marketing.
- Oncology experience strongly preferred; urology, bladder cancer or other physician-administered oncology experience highly desirable.
- Demonstrated experience preparing for and/or executing a pharmaceutical product launch.
- Experience developing patient strategy, segmentation, positioning, messaging and omnichannel programs.
- Strong understanding of the oncology patient journey and treatment decision-making process.
- Experience partnering with Patient Services, Market Access and patient advocacy organizations.
- Understanding of reimbursement and access considerations affecting patients receiving physician-administered therapies.
- Experience leading agencies and managing significant marketing budgets.
- Demonstrated ability to operate effectively within Regulatory, Legal and Compliance requirements.
- Up to 20-25% travel required.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Please note that CG Oncology does not accept unsolicited information and/or resumes from search firms or agencies for our job postings. Any resumes or client information submitted to our careers page or any employee of CG Oncology by any search firm or agency without an applicable contract in place will become the property of CG Oncology and no fee(s) will be paid.
CG Oncology offers very competitive and comprehensive Total Rewards, helping to support and reward our global team of high-performing employees focused on developing bladder-saving therapeutics for patients afflicted with bladder cancer.
HIGHLY COMPETITIVE SALARIES
ANNUAL PERFORMANCE/MERIT REVIEWS
ANNUAL PERFORMANCE BONUSES
EQUITYSPECIAL RECOGNITION
In addition to our Total Rewards, CG Oncology offers a variety of Well-Being Benefits to meet the majority of the needs of our unique and growing workforce. These benefits are designed to support our team to achieve a healthy balance between work and their personal lives to remain refreshed, engaged, and creating an environment where each person can find a deeper meaning and purpose in their work.
Well-Being Benefits eligibility begins the 1st of the month after hire. While a majority of these benefits are for our US-based workforce, we continue to assess comparable levels of benefits for our international team members that are aligned with country-specific regulations and their national programs offered.
HOLIDAYS - In 2026 we will observe 14 holidays
RETIREMENT - 401K with 100% company Safe Harbor match up to 4% of base salary
HEALTH (MEDICAL, DENTAL, VISION) - PPO & HDHP - Cigna/Principal
HEALTH SPENDING ACCOUNTS - HSA (with Annual Company Contribution), FSA, FSA-DC
ILLNESS & DISABILITY PROTECTION - Company Paid LTD Coverage + Voluntary Plans
LIFE INSURANCE - Company Paid 2 x base salary + Voluntary Plans
All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. At CG Oncology, we are building a community of intelligent and passionate team members that share our Vision, Mission and Values, and while the biotechnology space can feel limited in BIPOC, non-binary and even female representation, we endeavor to make hiring decisions that will continue to grow and support our team in the direction of maintaining cultural diversity and sustainability.
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