Director, HCP Marketing & Omnichannel Strategy

Otsuka America Pharmaceutical Inc.; Hartford (CT); Remote; USD 186.000 - 279.000; Vollzeit

Zusammenfassung

Otsuka America Pharmaceutical Inc. seeks a Director of HCP Marketing to lead the engagement strategy for HCPs across CNS therapies and related areas.

You will drive omnichannel and non-personal promotion, develop KOL programs, and partner with sales, medical affairs, and market access to align on priorities and deliver high-impact campaigns. The role requires 8+ years in pharma marketing, strong analytics, and proven ability to manage large budgets in a matrixed, collaborative environment.

Qualifikationen

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 8+ years of pharmaceutical marketing experience with a focus on HCP engagement, omnichannel marketing, or field sales enablement.
• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred.
• Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs.
• Omnichannel marketing expertise, including digital and traditional HCP engagement tactics.
• Strong analytical skills, with the ability to leverage data and insights to refine marketing execution.
• Demonstrated ability to plan and manage large investments and marketing budgets to optimize ROI.
• Excellent collaboration and communication skills with cross-functional teams.
• Experience managing vendors and agency partners to execute initiatives.
• Ability to work in a matrixed environment, balancing priorities and aligning stakeholders.

Aufgaben

• Develop and execute an HCP engagement strategy aligned with brand objectives.
• Lead omnichannel strategy, integrating digital, NPP, and personal engagement.
• Create promotional tools, messaging, and training for field teams.
• Identify and engage key opinion leaders and oversee speaker programs.
• Utilize market insights and competitive intelligence to refine strategies.
• Ensure brand messaging is evidence-based and compelling for HCPs.
• Create market access pull-through strategies including reimbursement support.
• Collaborate with medical, regulatory, and commercial teams for compliant execution.
• Establish KPIs and measure ROI of marketing initiatives.
• Oversee budgeting and resource allocation for maximum impact.

Kenntnisse

Pharmaceutical marketing experience

HCP engagement

Omnichannel marketing

Cross-functional collaboration

Budget management

Ausbildung

Bachelor’s degree in Business, Marketing, or related field

MBA preferred

Jobbeschreibung

Otsuka America Pharmaceutical Inc. seeks a Director of HCP Marketing to lead the engagement strategy for HCPs across CNS therapies and related areas.

You will drive omnichannel and non-personal promotion, develop KOL programs, and partner with sales, medical affairs, and market access to align on priorities and deliver high-impact campaigns. The role requires 8+ years in pharma marketing, strong analytics, and proven ability to manage large budgets in a matrixed, collaborative environment.