Remote Director, HCP Marketing & Omnichannel Strategy

Otsuka Pharmaceutical Co., Ltd; Northern (KY); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Comprehensive medical

Dental coverage

Vision coverage

401(k) match

Tuition reimbursement

Paid holidays

Paid leave

Job summary

Otsuka Pharmaceutical Co., Ltd in the United States seeks a Director, HCP Marketing to develop and execute the HCP engagement strategy for CNS and related programs, aligning brand objectives with omnichannel promotion and non-personal promotion while supporting field teams.

The role collaborates with medical affairs, regulatory, and commercial operations to deliver evidence-based messaging, KOL programs, and market access pull-through, with a strong emphasis on ROI and cross-functional

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 8+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement.
• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred.
• Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP).

Responsibilities

• Develop and execute a comprehensive HCP engagement strategy aligned with brand objectives.
• Lead omnichannel & NPP to maximize reach and impact.
• Create promotional tools, messaging, and field training resources.
• Identify and engage KOLs, oversee speaker programs, and manage congress presence.
• Utilize market insights and competitive intelligence to refine strategies.
• Ensure compliant, evidence-based brand messaging and cross-functional alignment.
• Manage market access pull-through strategies and formulary positioning.
• Oversee budgets and vendor management to maximize ROI.

Skills

HCP engagement

Omnichannel marketing

Budget management

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree in Business/Marketing

MBA preferred

Job description

Otsuka Pharmaceutical Co., Ltd in the United States seeks a Director, HCP Marketing to develop and execute the HCP engagement strategy for CNS and related programs, aligning brand objectives with omnichannel promotion and non-personal promotion while supporting field teams.

The role collaborates with medical affairs, regulatory, and commercial operations to deliver evidence-based messaging, KOL programs, and market access pull-through, with a strong emphasis on ROI and cross-functional