Remote Director, HCP Marketing & Engagement

Otsuka America Pharmaceutical Inc.; Hagåtña (GU); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Comprehensive medical/dental/vision

401(k) match

Tuition reimbursement

Student loan assistance

Flexible time off

Paid holidays

Paid leave programs

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director of HCP Marketing to lead the engagement strategy for CNS and related therapies. You will drive omnichannel promotion, develop KOL programs, and coordinate with sales, medical affairs, and regulatory teams to support short- and long-term brand goals.

The role requires 8+ years in pharmaceutical marketing focused on HCP engagement, with strong analytical and cross-functional leadership capabilities. Remote, full-time with national scope.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred
• 8+ years of pharmaceutical marketing experience with HCP engagement or omnichannel marketing
• Experience in CNS, psychiatry, neurology, or related areas preferred
• Proven ability to develop HCP engagement strategies including NPP and speaker programs
• Omnichannel marketing expertise across digital and traditional channels
• Strong analytics to leverage data for marketing execution
• Ability to manage large marketing budgets and deliver ROI
• Excellent collaboration and cross-functional communication
• Experience managing vendors and agency partners
• Ability to operate in a matrixed environment

Responsibilities

• Develop and execute the HCP engagement strategy aligned with brand objectives.
• Lead omnichannel strategy integrating digital, NPP, and personal engagement.
• Create promotional tools and training for field sales enablement.
• Identify KOLs, oversee speaker programs and congress presence.
• Use market insights and competitive intelligence to refine tactics.
• Ensure differentiated, evidence-based brand messaging for HCPs.
• Develop market access pull-through strategies including reimbursement support.
• Collaborate with medical, regulatory and commercial teams for compliant execution.
• Track KPIs and optimize promotional investments.
• Oversee the marketing budget and resource allocation.

Education

Bachelor’s degree in Business/Marketing or related field

MBA preferred

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director of HCP Marketing to lead the engagement strategy for CNS and related therapies. You will drive omnichannel promotion, develop KOL programs, and coordinate with sales, medical affairs, and regulatory teams to support short- and long-term brand goals.

The role requires 8+ years in pharmaceutical marketing focused on HCP engagement, with strong analytical and cross-functional leadership capabilities. Remote, full-time with national scope.