Remote Director of Digital Marketing - Growth & Analytics

Midwest Veterinary Supply, Inc.; United States; Teletrabalho; USD 140 000 - 200 000; Tempo integral

Resumo da oferta

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate the company’s marketing strategy into an integrated digital demand and customer engagement capability.

You will lead digital channels including website, SEO/SEM, paid media, email, social, and analytics, partnering with Marketing Services, Brand Engagement, Sales, ecommerce and IT to improve the customer journey and business growth. The role is remote and requires residence in the United States.

Qualificações

• 7+ years of progressive digital marketing experience, including strategy, campaign management, digital experience and analytics.
• Experience across digital demand generation, website/content management, SEO/SEM, paid media, email/marketing automation and social media.
• Experience translating business objectives into integrated digital plans, managing budgets and using performance data.
• Working knowledge of web analytics, advertising platforms, CRM and marketing automation tools.

Responsabilidades

• Develop, refine and execute digital marketing plans aligned with business priorities and broader strategy.
• Translate business goals into integrated campaigns that attract, engage, convert and retain customers.
• Coordinate digital plans with Marketing Services and Brand Engagement for cohesive activations.
• Lead social media planning, editorial calendars and performance evaluation.

Conhecimentos

Digital strategy

Leadership

Cross-functional collaboration

Analytics

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

Google Analytics

Google Ads

CRM

Marketing automation

Descrição da oferta de emprego

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate the company’s marketing strategy into an integrated digital demand and customer engagement capability.

You will lead digital channels including website, SEO/SEM, paid media, email, social, and analytics, partnering with Marketing Services, Brand Engagement, Sales, ecommerce and IT to improve the customer journey and business growth. The role is remote and requires residence in the United States.