Remote Director of Content & Product Marketing

Ladders; United States; Remote; USD 175,000 - 205,000; Full time

Benefits offered by this job

Flexible PTO

Paid Holidays

Medical, Dental, Vision & Life Ins.

401k with employer match

Volunteer time off

Parental leave

Wellness memberships

Fertility and family-building support

Job summary

Ladders is seeking a Director, Content & Product Marketing to shape how we position our products, tell our story, and drive market demand across digital channels from a remote-first team.

You will partner with Product leadership and cross-functional marketing to translate market insights into clear messaging, go-to-market execution, and a scalable content engine that fuels growth and strengthens the brand.

Qualifications

• 10+ years in product and content marketing in SaaS/tech.
• Proven product positioning and GTM strategy experience.
• Strong storytelling and editorial skills for multiple channels.
• Ability to influence senior stakeholders and align teams.

Responsibilities

• Define and maintain product positioning and messaging architecture.
• Develop compelling product messaging to differentiate features.
• Advise Product leadership on roadmap discussions using market insights.
• Lead integrated GTM strategies for launches and feature releases.
• Own content strategy across web, blog, and social channels.
• Oversee SEO, AEO, and GEO roadmap to enhance organic traffic.
• Set editorial standards and maintain brand voice while scaling content output.
• Define success metrics for marketing initiatives and report on outcomes.
• Collaborate on multi-channel campaign execution and performance optimization.
• Conduct market research to inform product positioning and growth opportunities.
• Build and mentor a high-performing marketing team with clear expectations.

Skills

Leadership

Product marketing

Content strategy

SEO/content growth

Storytelling

Cross-functional collaboration

Job description

Ladders is seeking a Director, Content & Product Marketing to shape how we position our products, tell our story, and drive market demand across digital channels from a remote-first team.

You will partner with Product leadership and cross-functional marketing to translate market insights into clear messaging, go-to-market execution, and a scalable content engine that fuels growth and strengthens the brand.