Remote Director, Menu & Brand Marketing

Ascent Hospitality Management; Sandy Springs (GA); On-site; USD 120,000 - 160,000; Full time

Job summary

Perkins is seeking a Director of Marketing - Menu & Brand Management to lead brand strategy, menu development, and integrated campaigns across multiple channels. You will guide go-to-market plans for new items, leverage guest insights, and collaborate with culinary, finance, and operations to drive loyalty and revenue.

You will oversee the menu calendar, manage launches and promotions, and ensure brand consistency while delivering measurable ROI and guest satisfaction.

Qualifications

• Bachelor’s degree in marketing or related field; MBA preferred.
• Experience in brand management, product marketing, and campaign execution.
• Strong leadership and cross-functional collaboration skills.

Responsibilities

• Lead brand strategy and visual identity across consumer touchpoints.
• Own menu calendar, launches, LTOs, and promotions with cross-functional teams.
• Design and manage multi-channel campaigns (digital, social, in-store, print).
• Develop go-to-market plans for new menu items and brand initiatives.
• Identify trends and translate insights into product/brand decisions.
• Lead guest research and translate feedback into actionable strategy.
• Oversee annual marketing calendar balancing core initiatives with innovation.
• Analyze campaign performance and optimize future initiatives.

Skills

Brand management

Product marketing

Campaign management

Leadership

Data-driven decisions

Education

Bachelor’s degree in marketing/business/communications

MBA preferred

Job description

Perkins is seeking a Director of Marketing - Menu & Brand Management to lead brand strategy, menu development, and integrated campaigns across multiple channels. You will guide go-to-market plans for new items, leverage guest insights, and collaborate with culinary, finance, and operations to drive loyalty and revenue.

You will oversee the menu calendar, manage launches and promotions, and ensure brand consistency while delivering measurable ROI and guest satisfaction.