Campus Brand & Engagement Director

Perkins Management Services Company; Washington, Northern (District of Columbia, KY); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Retirement plan options

Paid time off and holidays

Professional growth opportunities

Job summary

Perkins Management Services Company is seeking a Campus Field Marketing Director to lead planning and execution of student-facing marketing, events, digital content, and engagement campaigns across assigned campuses. You will partner with operations, culinary teams and student groups to enhance participation and overall dining experiences.

The role requires campus-based presence, travel between campuses, and the ability to turn strategy into an annual calendar and measurable campaigns supporting

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality Management, or related field, or equivalent professional experience.
• At least 4 years of marketing experience, preferably in hospitality, higher education, multi‑unit environments.
• Hands‑on experience with event marketing and multi‑channel campaigns that improved engagement or business metrics.
• Strong project management and calendar-management skills to plan many events and deadlines.
• Practical social media and content skills for platforms used by college students.
• Strong creative judgment overseeing design/production of print and digital materials.
• Excellent written, verbal, and stakeholder communication skills.
• Comfort with Excel, reporting tools, and campaign-performance data.

Responsibilities

• Lead campus marketing and brand execution.
• Develop, execute, and measure the annual campus marketing plan and activation calendar.
• Maintain brand identity across student-facing communications and campus partners.
• Manage production, quality control, and distribution of dining marketing collateral.
• Create engaging student events and campus activities.
• Coordinate student dining advisory committees and campus partnerships.
• Manage social media and content in an authentic student voice.
• Track engagement and results to improve programs.

Skills

Marketing strategy

Event marketing

Field activation

Social media management

Project management

Communication

Analytics & Excel

Education

Bachelor's degree or equivalent

Job description

Perkins Management Services Company is seeking a Campus Field Marketing Director to lead planning and execution of student-facing marketing, events, digital content, and engagement campaigns across assigned campuses. You will partner with operations, culinary teams and student groups to enhance participation and overall dining experiences.

The role requires campus-based presence, travel between campuses, and the ability to turn strategy into an annual calendar and measurable campaigns supporting